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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in rural sales with a focus on achieving sales targets and developing territory plans. Proficient in customer relationship management, technical solutions delivery, and training within the Animal Health sector.
Highest-signal resume keywords
Rural Sales ExperienceCustomer Relationship Management (CRM)Sales Training DeliveryTechnical AptitudeStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target AchievementMarket Penetration StrategiesCustomer Data AnalysisProduct KnowledgeTerritory PlanningSales PresentationsProduct Complaint ManagementPricing Issue ResolutionDairy Farming KnowledgeOn-Farm Networking Solutions
Soft Skills
Excellent Customer ServiceStrong Influencing SkillsTime ManagementRelationship ManagementCustomer-First Mindset
Tools & Technologies
CRM ToolsMarket Intelligence ToolsTechnical SolutionsComplex Software SystemsComputer Literacy
Certifications & Qualifications
Full New Zealand Driver’s Licence
Industry Keywords
Animal Health ProductsDairy FarmersFarm ManagersVeterinariansIndustry Stakeholders
About the role
Key responsibilities & impact- Achieve agreed sales targets and activity levels across assigned products and territory
- Develop, implement, and review territory plans to maximise sales performance and market penetration
- Identify, develop, and support key accounts
- Use customer data, CRM tools, and market intelligence for territory planning and customer targeting
- Monitor competitor activity and market trends and provide feedback and actions
- Build and maintain relationships with farmers, dealers, veterinarians, business managers, farm managers, and industry stakeholders
- Understand customer needs and communicate the value of Animal Health products and services
- Manage customer enquiries, product complaints, pricing issues, and compliance matters
- Maintain product, industry, and competitor knowledge
- Deliver product and sales training to distributors, dealers, and partners
- Deliver sales presentations to customers, industry groups, distributors, and key accounts
- Support and execute sales and marketing promotions
- Leverage internal Animal Health resources to deliver technical solutions, influence decisions, and drive sales
- Collaborate across sales, technical, marketing, and after-sales teams
Requirements
What you’ll need- Proven experience in rural sales, with a strong track record of achieving sales results
- Experience selling products or services to dairy farmers is highly desirable
- Experience in training or supporting farm staff will be an advantage
- Strong communication skills, with the ability to explain complex technical ideas to a wide range of audiences
- Excellent customer service skills and ability to understand and respond to customer needs
- Strong influencing skills and ability to work effectively with internal and external stakeholders
- Excellent time management and ability to manage multiple priorities across a geographically varied territory
- Technical aptitude, with understanding of electronics, mechanical concepts, and complex software systems
- High levels of computer literacy and ability to quickly learn new systems and technology
- Working knowledge of dairy sheds, animal behaviour, and on-farm networking solutions will be advantageous
- Strong relationship management skills and customer-first mindset
- Full, current New Zealand driver’s licence
- Willingness and ability to travel 100%
Benefits
Comp & perks- Competitive remuneration
- Company car
- Laptop
- iPad
- Full training provided
- Career growth opportunities
- Professional development
- Variety, autonomy, and direct customer contact
- Support from a global animal health organisation
- Opportunities to grow skills, deepen expertise, and explore future career pathways