Product Marketing Lead

Mudflap

. Own the marketing strategy for the Freight business, identify growth opportunities, set priorities, and drive commercial impact .

Posted 10/14/2026full-timeUnited StatesSenior💰 $185,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Product Marketing and Go-To-Market (GTM) Strategy, with a strong focus on driving growth through customer insights, messaging, and AI-powered marketing workflows. Proven ability to lead cross-functional teams and deliver measurable results in fast-paced environments.

Highest-signal resume keywords

B2B Product MarketingGo-To-Market (GTM) StrategyCustomer InsightsAI-Powered Marketing WorkflowsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCampaign ManagementCompetitive AnalysisGrowth Strategy

Soft Skills

Cross-Functional LeadershipInfluencing Without AuthorityResourcefulnessAdaptability

Tools & Technologies

AI ToolsMarketing Automation Platforms

Industry Keywords

SaaSLogisticsTransportation TechnologyMarketplacesBusiness Economics

About the role

Key responsibilities & impact

Own the marketing strategy for the Freight business, identify growth opportunities, set priorities, and drive commercial impact
Lead GTM strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth
Drive B2B product positioning, messaging, and product launches
Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies
Lead customer research, interviews, and competitive analysis
Write messaging for campaigns, launches, sales materials, and customer communications
Equip Sales and Customer Success with messaging, insights, and tools to win, retain, and grow customers
Build AI-powered workflows and experiment with emerging tools
Measure acquisition, activation, retention, expansion, and revenue impact, optimizing investments to accelerate growth
Serve as strategic partner to Product, Sales, Customer Success, and company leadership

Requirements

What you’ll need

7+ years of B2B product marketing, GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics
Understanding of business economics, complex B2B sales cycles, and growth drivers
Ability to lead GTM strategy through execution and deliver measurable results
Experience owning budgets and making investment decisions
Ability to influence cross-functional teams without direct authority
Ability to uncover customer insights and translate complex products into positioning, messaging, and copy
Experience building with AI, experimenting with emerging tools, and creating AI-powered marketing workflows
Hands-on, resourceful, and comfortable with ambiguity, fast execution, and significant ownership
Experience in freight, logistics, or transportation technology is a bonus
Based in Austin, TX or Palo Alto, CA
Must reside in the U.S. and be legally authorized to work in the United States

Benefits

Comp & perks

Commuter benefits
Lunches and snacks
Competitive salary and equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)
Hybrid work approach with the ability to work remotely