Performance Marketing Manager

MURAL

. Own strategy, budget, execution, and reporting for paid search, paid social, video, and display across the full funnel .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $131,840 - $164,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B digital marketing with a focus on paid search, paid social, and video or display advertising. Proficient in data-driven decision-making, experimentation, and performance measurement across diverse markets and languages.

Highest-signal resume keywords

B2B Digital MarketingPaid Search ManagementSQL FluencyAttribution and MeasurementPerformance Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialVideo AdvertisingDisplay AdvertisingAccount-Based MarketingExperiment DesignProduct AnalyticsBI ToolsSelf-Serve GrowthDemand Generation

Soft Skills

Self-StarterInnovativeMotivatedScrappy

Tools & Technologies

AI ToolsAttribution ToolsMeasurement Tools

Industry Keywords

Full-Funnel MarketingGrowth MarketingEMEAAPACSales-Assisted Demand

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own strategy, budget, execution, and reporting for paid search, paid social, video, and display across the full funnel
Drive efficient growth across self-serve acquisition and sales-assisted demand
Build and run continuous experimentation across audiences, creative, landing pages, and offers
Lead agency and vendor partners to execute and scale the paid marketing program
Partner with the Data team on attribution and measurement
Partner across Marketing and Web on messaging and post-click experience
Set performance targets and expand the program into new regions and languages, including EMEA and APAC
Support account-based and demand generation programs with Sales and RevOps
Use AI in daily workflows for keyword, creative, analysis, and reporting work

Requirements

What you’ll need

5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility
Full-funnel experience across self-serve growth and sales-assisted demand
Experience owning awareness and demand creation, including account-based work
Ability to design and interpret tests across audiences, creative, and landing pages
Hands-on fluency in SQL, product analytics, and BI tools
Experience with attribution and measurement beyond last-click, including holdouts, incrementality, or media mix testing
Experience running paid marketing within a self-serve or freemium model
Self-starter who is motivated, scrappy, and innovative in a high-growth environment