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Lead Creative Strategist
murmuration. Lead development of bold, original concepts for political, advocacy, and issue-based campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates exceptional creative capabilities in developing and producing compelling advertising and campaign content, with a strong focus on digital strategies across various platforms. Proven ability to manage creator and influencer campaigns while connecting creative decisions to strategic campaign objectives.
Highest-signal resume keywords
Creative Concept DevelopmentDigital Advertising ProductionCampaign ManagementInfluencer Program ManagementPerformance-Based Creative Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Advertising CopywritingScriptwritingCreative Brief DevelopmentDigital Strategy DevelopmentCreative TestingCampaign Content ProductionAudience Research AnalysisMessage TestingContent Approval ProcessesProject Management
Soft Skills
Outstanding Writing SkillsStorytelling SkillsCollaborative ApproachEntrepreneurial MindsetStrategic Judgment
Tools & Technologies
Creator Discovery PlatformsSocial Media Advertising ToolsDigital Content Management SystemsPerformance Evaluation ToolsVideo Production Software
Industry Keywords
Political CampaignsAdvocacy CampaignsMission-Driven CampaignsDigital-First StrategiesCivic Engagement
About the role
Key responsibilities & impact- Lead development of bold, original concepts for political, advocacy, and issue-based campaigns
- Translate campaign objectives, audience research, and message testing into creative strategies and executions
- Develop concepts across digital advertising, video, social media, and other channels
- Write scripts, advertising copy, creative briefs, and other campaign content
- Lead production of digital-first ads, short-form social content, broadcast, and connected TV creative
- Guide projects from concept and scripting through production, editing, and final delivery
- Collaborate with editors, designers, videographers, production teams, and creative partners
- Develop digital-first strategies for Instagram, TikTok, YouTube, and emerging channels
- Design and manage creator and influencer programs
- Identify, recruit, onboard, brief, and manage creators and content approvals
- Build sustained relationships with creators and content producers
- Test creative concepts and advertising executions using performance data and audience feedback
- Develop iterations to identify effective messages, formats, and executions
- Build relationships with freelance creatives, production partners, agencies, and vendors
- Oversee creative workflows, timelines, and budgets
- Establish creative development, production, review, and quality-control processes
- Collaborate with campaign strategists and partner organizations
- Grow Murmuration’s in-house creative capabilities
Requirements
What you’ll need- A demonstrated track record of exceptional creative work, including personally conceiving, writing, and producing compelling advertising or campaign content
- Portfolio demonstrating creative originality and strategic effectiveness
- Deep experience in political, advocacy, or mission-driven campaigns
- Outstanding writing and storytelling skills
- Strong digital creative instincts across social media and digital advertising platforms
- Hands-on production experience guiding creative projects from concept to completion
- Experience managing creator and influencer campaigns
- Familiarity with creator discovery and management platforms and paid creator programs, including recruitment, contracting, briefing, content approvals, and performance evaluation
- Strong strategic judgment connecting creative decisions to campaign objectives, audience insights, and research findings
- Collaborative, entrepreneurial approach and ability to manage multiple projects
- Significant professional experience developing and producing campaign creative
- Experience building or leading an in-house creative function or managing freelance creative talent
- Experience with creative testing, including message testing, ad testing, and performance-based creative optimization
- Passion for civic engagement and technology encouraged; applicants need not check every box
Benefits
Comp & perks- Health, vision, and dental insurance with 100% of premiums covered for you and qualifying family members
- Retirement benefits with a 5% employer match
- A flexible unlimited PTO plan
- Generous paid parental leave
- Pre-tax commuter benefits
- A company laptop
- A flexible remote work environment
- A home office setup stipend for all new employees
- Monthly reimbursement for remote work expenses
- A yearly professional development fund
- Mental health and wellness benefits through Calm and Better Help
- Yearly in-person staff retreats
- A welcoming culture that celebrates diversity, equity, inclusion, and belonging