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Performance Marketing Manager – Paid Ads, Creatives, AI
MUVN - Mitfahrgelegenheit für Gegenstände. Own paid campaigns across Meta, Google, Apple Search Ads, and TikTok .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on campaign management across multiple platforms, including Meta Ads and Google Ads. Proficient in data analysis, budget management, and creative development to optimize marketing funnels and drive user engagement.
Highest-signal resume keywords
Performance MarketingMeta AdsGoogle AdsData AnalysisBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationFunnel AnalysisAd CopywritingMobile AttributionTracking SetupAI UtilizationCreative DevelopmentBudget ResponsibilityEvent OptimizationHypothesis Testing
Soft Skills
CollaborationCommunication
Tools & Technologies
Claude CodeGoogle AnalyticsCRM SystemsSEO ToolsSocial Media Platforms
Industry Keywords
App CompanyMarketplaceStartupPaid Marketing TrendsPerformance Marketing
About the role
Key responsibilities & impact- Own paid campaigns across Meta, Google, Apple Search Ads, and TikTok
- Plan, set up, budget, and optimize campaigns on a daily basis
- Optimize the entire funnel, from first contact and download through registration, transport request, match, and completed transport to repeat usage
- Ensure accurate measurement and the forwarding of relevant events to advertising platforms
- Manage campaigns for shippers and drivers by city, route, and category
- Build and maintain a continuously refreshed creative pipeline including briefs, hooks, UGC, and AI-generated variations
- Systematically test hypotheses, analyze results, and document learnings
- Develop proprietary tools with Claude Code for analysis, reporting, automation, and creative variations
- Verify the accuracy of AI-generated results
- Prepare clear weekly reports for the team and founders, including actionable recommendations
- Monitor formats, algorithm updates, tracking and attribution changes, and derive campaign actions accordingly
- Serve as the point of contact for data-related questions from CRM, SEO, and social media, connecting metrics into a holistic view
Requirements
What you’ll need- At least 3 years of experience in performance marketing, with independent budget responsibility
- Ideally, experience at an app company, marketplace, or fast-growing startup
- In-depth knowledge of Meta Ads and Google Ads
- Experience building account structures, managing budgets across channels, and optimizing for events beyond installs
- Experience with Apple Search Ads, TikTok, mobile attribution, and tracking setups is a strong plus
- Funnel-oriented mindset
- Data-driven approach, with the ability to rigorously test and evaluate hypotheses
- Daily use of AI and an interest in building proprietary workflows with Claude Code
- Knowledge of current paid marketing trends
- Ability to make budget decisions independently and support them with data
- Ability to write effective ad copy
- Excellent German and good English
- Willingness to collaborate with an English-speaking development team
Benefits
Comp & perks- Flexible working models: Work when and where it suits you best
- Hybrid and remote work
- Team offsites
- Free MUVN rides: You pay no usage fees
- Corporate benefits: Discounts at hundreds of online stores