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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Paid Search campaigns, with a strong focus on Google Ads, Google Merchant Center, and data analysis to drive performance improvements. Capable of collaborating cross-functionally to implement testing initiatives and enhance operational efficiency through automation.
Highest-signal resume keywords
Google Ads ManagementCampaign Performance AnalysisKeyword ExpansionExcel ProficiencyStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search Campaign ManagementAd Copy DevelopmentBidding StrategiesAttribution AnalysisFeed Management
Soft Skills
Analytical ThinkingProactive MindsetResults-DrivenAdaptabilityOrganizational Skills
Tools & Technologies
Google Ads EditorGoogle Merchant CenterFeed-Based Advertising Solutions
Industry Keywords
Digital PerformanceCampaign StructureAudience OptimizationProcess OptimizationAutomation
About the role
Key responsibilities & impact- Activate, manage, and optimise Paid Search campaigns across global markets to achieve performance goals
- Plan and execute always-on and promotional campaigns, including ad copy development and testing
- Drive account growth through keyword expansion, search query analysis, audience optimisation, and bid management
- Partner with Experimentation and wider Digital Performance teams to deliver testing initiatives and share best practices
- Manage and enhance product feeds, Google Merchant Center integrations, and feed-based advertising solutions
- Analyse campaign performance, provide actionable insights, and communicate results to stakeholders
- Improve operational efficiency through automation, process optimisation, and documentation of best practices
Requirements
What you’ll need- 2+ years' hands-on experience managing and optimising Paid Search campaigns
- Strong expertise in Google Ads, Ads Editor, and Google Merchant Center
- Feed management experience preferred
- Solid understanding of campaign structure, targeting, ad formats, bidding strategies, and attribution
- Highly analytical, with strong Excel skills and the ability to translate data into actionable recommendations
- Proactive and results-driven, with a test-and-learn mindset and a passion for continuous improvement
- Excellent communication and stakeholder management skills, with the ability to work cross-functionally
- Adaptable, organised, and comfortable operating in a fast-paced environment while identifying scalable solutions and automation opportunities
Benefits
Comp & perks- Performance bonus schemes dependent on the type of role you are in
- A pension that both you and the company contribute to
- A portal with an array of discounts on things like theme park and cinema tickets
- Our famous staff discount along with exclusive staff sales
- Private healthcare
- Flexible working
