Marketing Manager

NACS

. Lead membership marketing strategy and campaign execution across events, products and services .

Posted 11/5/2026full-timeAlexandria • Virginia • United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading membership marketing strategies and executing integrated campaigns across multiple channels. Proficient in utilizing market insights and emerging technologies to optimize marketing performance and drive lead generation.

Highest-signal resume keywords

Membership Marketing StrategyLead Generation CampaignsEmerging Marketing TechnologiesProject ManagementCreative Brief Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCampaign ExecutionMarket AnalysisMetrics-Driven Decision MakingAudience Strategy Development

Soft Skills

Excellent Communication SkillsCreative StorytellingCollaborationAnalytical ThinkingTime Management

Tools & Technologies

CRMMarketing AutomationHubSpotMiroMonday.com

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Relevant Field

Industry Keywords

Omnichannel MarketingProduct PositioningCustomer JourneysBrandingCampaign Performance

About the role

Key responsibilities & impact

Lead membership marketing strategy and campaign execution across events, products and services
Create and implement go-to-market and omnichannel marketing strategies and roadmaps
Establish product positioning, value propositions, key benefits, target audiences and user/buyer personas
Own marketing strategy, campaign results and performance against goals
Prepare and monitor marketing budgets for multiple campaigns and allocate funds
Manage creative briefs and creative direction for print, digital and video communications
Partner with digital and channel specialists to analyze campaign performance, identify insights and optimize outcomes
Use customer, market and behavioral insights to refine audience strategy, positioning, customer journeys and go-to-market plans
Ensure cohesive content and branding across channels
Partner with email, SMS, paid media, social, web, creative and other channel specialists to launch integrated campaigns
Present strategies, business cases, performance results and recommendations to internal stakeholders and senior leadership
Identify and apply emerging marketing technologies, including AI-enabled tools, to improve audience insights, personalization, testing and marketing efficiency
Report to the Director of Marketing

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field
3+ years of experience executing successful product marketing campaigns
Proven success in executing lead generation campaigns
Deep understanding of market trends and lifecycles
Understanding of emerging marketing technologies and strategies
Ability to translate technical functionality into key messaging that effectively conveys benefits to end-users
Metrics-driven and analytical with an eye for creativity; ability to prioritize, drive, and achieve results under time pressure
Experience presenting strategies, results and optimizations to key stakeholders
Excellent written and verbal communication skills and ability to sell ideas through creative and innovative storytelling
Experience with CRM, marketing automation, content and project management tools; HubSpot, Miro and Monday.com preferred
Experience using—or demonstrated curiosity and willingness to learn—AI and emerging marketing technologies
Strong project management and ability to collaborate with internal stakeholders
Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and Outlook required
Experience developing creative briefs and partnering with designers, content teams and channel specialists
Experience managing multiple business lines, audiences or campaign portfolios simultaneously preferred
Master’s degree in a relevant field advantageous

Benefits

Comp & perks

Comprehensive Benefits Package
In-Office Position w/ Work From Anywhere (WFA) Days
Approximately 10% travel
Metro Accessible – 2 blocks from King Street metro
Equal Opportunity Employer