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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing online marketing campaigns, with a strong focus on social media growth, particularly on LinkedIn. Proficient in utilizing marketing automation tools like HubSpot and optimizing CRM systems to enhance lead generation and customer engagement.
Highest-signal resume keywords
Online MarketingSocial Media ManagementMarketing AutomationLead Generation StrategiesCRM Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign Performance MonitoringKPI OptimizationEmail Campaign ManagementSales Funnel Development
Soft Skills
Analytical ThinkingCollaborationCommunication
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsGoogle AnalyticsLinkedIn Campaign Manager
Industry Keywords
B2B MarketingPerformance MarketingCustomer JourneyLead QualificationSales Enablement
About the role
Key responsibilities & impact- Plan and execute online marketing campaigns.
- Build and grow social media channels, especially LinkedIn.
- Create and optimize posts, blog articles, and case studies.
- Contribute to content strategy and brand positioning.
- Develop and implement lead generation strategies.
- Monitor and optimize campaign performance, KPIs, and conversion rates.
- Support paid campaigns such as LinkedIn Ads and Google Ads.
- Work with HubSpot or comparable marketing automation platforms.
- Build and manage marketing funnels and automation workflows.
- Create and manage email campaigns and lead nurturing processes.
- Develop, maintain, and optimize the CRM system.
- Collaborate with sales on lead qualification.
- Support creation of sales enablement materials.
- Work closely with sales and product development teams to contribute to NAIRON's growth.
Requirements
What you’ll need- Degree or training in Marketing, Business Administration, Communications, or a comparable field.
- Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation.
- Experience with marketing automation and CRM tools such as HubSpot.
- Strong understanding of customer journeys and sales funnels.
- Analytical thinking and a data-driven approach.
- Interest in AI, voice technology, and innovation.
- German: business-fluent / native level.
- English: very good written and spoken skills.
- Nice to have: Experience in B2B marketing.
- Nice to have: Knowledge of performance marketing.
- Nice to have: Experience with tools such as Google Analytics or LinkedIn Campaign Manager.
Benefits
Comp & perks- Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best.
- Company laptop provided for all employees.
- Possibility to work from a dedicated office space in the future as the team grows.
- Small, agile team with direct impact from your contributions.
- Growth opportunities in a fast-growing, dynamic company with diverse tasks.
- Flexible and supportive working environment.
- Impactful projects using modern tools.