Senior Performance Marketing Specialist – B2B Lead Generation

Nasoft.eg

. Drive B2B lead generation for AI solutions, accounting services, and software products across Saudi Arabia and the GCC .

Posted 11/10/2026full-timeEl Sheikh Zayed City • EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation and paid advertising across multiple platforms, with a strong focus on optimizing campaigns for cost efficiency and lead quality. Proficient in managing ad budgets and utilizing CRM systems to track leads through the sales pipeline.

Highest-signal resume keywords

B2B Lead GenerationPaid Advertising ManagementCampaign OptimizationCRM ExperienceLead Generation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign ManagementA/B TestingCost-Per-Lead OptimizationConversion Rate Optimization

Soft Skills

CoachingCollaborationCommunication

Tools & Technologies

LinkedIn AdsGoogle AdsMeta AdsSnapchat AdsTikTok AdsGA4Google Tag ManagerConversion Tracking Tools

Industry Keywords

GCC MarketSaudi ArabiaB2B MarketingLead Generation Flows

Tech Stack

Tools & technologies

ApolloSQL

About the role

Key responsibilities & impact

Drive B2B lead generation for AI solutions, accounting services, and software products across Saudi Arabia and the GCC
Plan, run, and optimize paid campaigns on Meta, Google, Snapchat, TikTok, and LinkedIn
Build lead generation flows using lead forms, landing pages, and lead generation tools
Test audiences, creatives, and messaging to improve lead quality and cost efficiency
Manage ad budgets against CPL and cost-per-SQL targets
Ensure every lead is tracked through to the CRM and handed over to sales
Deliver a clear weekly report with actionable insights
Coach and support the marketing team in B2B performance marketing skills
Work closely with the B2B Marketing Manager and sales team to build a predictable pipeline of qualified leads

Requirements

What you’ll need

3–4 years of hands-on experience in paid advertising, with a strong focus on B2B lead generation
Proven experience running campaigns in the Gulf market (KSA/GCC)
Experience managing monthly ad budgets and optimizing against CPL and cost-per-SQL targets
Experience working closely with sales teams and handing over leads through a CRM
Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads, Snapchat, and TikTok
Experience with lead generation tools such as LinkedIn Lead Gen Forms and Apollo
Experience tracking leads from ad click to sales handover using GA4, Google Tag Manager, and conversion tracking tools (Pixel, Conversions API, LinkedIn Insight Tag)
Familiarity with GA4, Google Tag Manager, and conversion tracking (Pixel, Conversions API, LinkedIn Insight Tag)
Experience building and optimizing landing pages and lead forms (A/B testing, CRO basics)

Benefits

Comp & perks

Hybrid work mode
Working days: Sunday–Thursday
Working hours: 10:00 AM–6:00 PM
Social and medical insurance
Learning and development plan