Social Media Manager

National Forest Foundation

. Develop and own an audience-centered organic social media strategy aligned with NFF's brand, marketing, advancement priorities and organizational goals .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $95,000 - $118,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing audience-centered organic social media strategies, utilizing data-driven insights to enhance engagement and growth. Proficient in managing social media content across platforms while ensuring alignment with brand standards and organizational goals.

Highest-signal resume keywords

Social Media Strategy DevelopmentData-Driven Decision MakingAudience Growth ManagementVideo Production and EditingSocial Media Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent Calendar DevelopmentAudience AnalysisKPI EstablishmentOrganic Content AmplificationVideo EditingCreative Brief DevelopmentSocial ListeningDashboard CreationTrend Monitoring

Soft Skills

Collaborative ApproachStrategic ThinkingStorytelling SkillsCuriosity About CultureSound Judgment

Tools & Technologies

Meta Business SuiteSprout SocialGoogle AnalyticsSocial Listening ToolsScheduling Tools

Industry Keywords

Organic Audience GrowthBrand MarketingCommunity ManagementContent Performance AnalysisCultural Conversations

About the role

Key responsibilities & impact

Develop and own an audience-centered organic social media strategy aligned with NFF's brand, marketing, advancement priorities and organizational goals
Assess target audience, platform fit and strategic priorities to determine channel investment and ownership
Establish channel-specific objectives, KPIs and growth targets
Monitor platform changes, audience behavior, cultural conversations and emerging trends
Develop and maintain an integrated social media content calendar
Partner with NFF's growth marketing agency by sharing data, learning outcomes and insights
Monitor and analyze channel, content, audience and campaign performance
Design and run structured tests across formats, creative approaches, messages and calls to action
Identify high-performing organic content and use an amplification budget to extend reach
Build and maintain social media dashboards and reports with results, lessons learned and opportunities
Manage NFF's social communities daily by responding to comments and messages and cultivating relationships
Use social listening to understand audience interests, monitor sentiment and identify opportunities and reputation risks
Manage relationships with selected creators and community voices
Apply escalation and response protocols to misinformation and sensitive or rapidly developing issues
Translate complex conservation projects and technical subject matter into creative briefs
Oversee and guide social content development across platforms
Create platform-native copy, graphics, photography and short-form video
Build relationships across NFF to maintain a pipeline of timely, representative and geographically diverse stories
Repurpose video, photography and copy into platform-specific formats
Ensure social content reflects NFF's voice, look, feel, accuracy, accessibility and editorial standards
Collaborate with email, web, fundraising, communications, partnerships and field teams on coordinated campaigns
Support email acquisition, donor engagement, fundraising and program participation
Share social media guidance, co-creation ideas and performance insights with colleagues, partners and stakeholders
Report to the Marketing Director

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
5+ years of experience managing social media, developing dashboards and making data-informed decisions for a national brand
Track record of significant organic audience growth
Experience using a designated budget to boost or amplify organic content
Comfort partnering with an agency on broader paid social campaigns
Proficiency with social media management and scheduling tools, social listening tools, and analytics platforms (e.g., Meta Business Suite, native platform analytics, Sprout Social, Google Analytics or similar)
Strong hands-on video production and editing skills, including short-form content for Instagram Reels, TikTok, YouTube Shorts and Facebook
Experience collaborating with outside agencies, freelancers or contractors
Must be authorized to work in the United States
Reliable internet access and a dedicated workspace are required
Deep curiosity about culture and trends
Strategic thinking using audience, platform and data insights
Storytelling skills with a filmmaker's eye for shot, sound and moment
Collaborative approach with agencies, creators and teams
Audience-first perspective and inclusive communication
Comfort with ambiguity and change
Sound judgment on sensitive or reputationally sensitive topics
Growth mindset with bias toward action and follow-through

Benefits

Comp & perks

Medical and dental insurance paid at 75% by the organization for you and any dependents
Vision insurance paid 50% by the organization for you and any dependents
Health savings account (HSA) with employer contributions, predicated on coverage type
Healthcare and dependent care flexible spending accounts (FSA)
Employee assistance program (EAP) at no cost
403(b) retirement plan with a 5% employer match after one (1) year of service
Short-term and long-term disability insurance at no cost
Basic life and AD&D insurance at no cost, with voluntary life insurance options
Employees start with 35 days of annual leave, sick leave, personal leave and holidays
Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid
Training & Development Programs
Professional development reimbursement up to $1,000 per year
The opportunity to support an incredible mission and travel to / work in spectacular locations
Remote/work-from-home position
Occasional travel for team gatherings or content capture may be expected