Senior Manager, Digital Fundraising

National Geographic Society

. Manage the National Geographic Society’s digital fundraising program across mobile, email, web, digital ads, SMS, paid search, display advertising, e-appends, and other digital channels .

Posted 10/14/2026full-timeUnited StatesSenior💰 $106,400 - $112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital fundraising strategies, project management, and data analysis to optimize donor engagement and campaign effectiveness. Proficient in creating and executing omnichannel fundraising initiatives while maintaining strong relationship management and communication skills.

Highest-signal resume keywords

Digital Fundraising ExperienceProject Management SkillsData Analysis and KPI TrackingText-to-Give Fundraising ProgramsCreative Fundraising Content Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingFundraising StrategyCampaign DevelopmentData-Driven Decision MakingEmail MarketingSMS MarketingWeb Content CreationDonor AcquisitionEngagement AnalysisOmnichannel Campaigns

Soft Skills

Relationship ManagementInterpersonal SkillsDetail-OrientedCreative ThinkingGrowth Mindset

Tools & Technologies

Raiser’s EdgeSalesforce Marketing CloudEngaging NetworksMobile CommonsGoogle WorkspaceMonday.comSalesforce Nonprofit CloudBlueConic

Industry Keywords

Digital FundraisingDonor EngagementLead GenerationCampaign EffectivenessConstituent EngagementFundraising InnovationsGift ProcessingDigital AdsEmail/SMS CampaignsNonprofit Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage the National Geographic Society’s digital fundraising program across mobile, email, web, digital ads, SMS, paid search, display advertising, e-appends, and other digital channels
Project-manage lead generation, donor acquisition, retention, and reactivation initiatives
Lead development of a full-scale text-to-give fundraising program
Liaise with Communications, IT, Strategic Insights, NGP/Disney digital and marketing teams, and external vendors
Develop strategic digital plans, annual digital calendars, integrated campaigns, and donor communications
Write and design digital campaign content as needed
Align digital strategies with print and direct marketing campaigns
Develop online stewardship and cultivation plans, donor journeys, email/SMS ladders, newsletters, and engagement broadcasts
Research and propose digital fundraising and stewardship innovations
Analyze campaign effectiveness, KPIs, revenue, engagement data, trends, and industry benchmarks
Manage testing plans and roadmaps to optimize fundraising performance
Oversee gift tracking and reconciliation across systems with Gift Processing
Audit, update, and optimize digital fundraising collateral, acquisition pages, opt-in pages, and donation experiences
Partner with Advancement Operations and vendors to improve digital functionality and user experience
Perform other duties as assigned
No direct reports

Requirements

What you’ll need

7+ years of digital marketing/fundraising experience
Demonstrated expertise in current and emerging trends in digital fundraising and constituent engagement
Proven donor/member strategy and communications skills
Experience creating effective digital fundraising and omnichannel campaigns
Experience managing and scaling text-to-give fundraising programs
Innovative and willing to take risks while protecting the brand
Excellent strategic and data-driven skills
Creative fundraising writing and content development for mobile, email, websites, digital ads, and/or social media
Strong project management skills; detail-oriented and highly organized
Ability to manage multiple projects simultaneously
Ability to work independently and collaboratively in a goal- and deadline-oriented team environment
Service- and solutions-oriented with strong relationship management and interpersonal skills
Strong analytical skills and ability to develop recommendations from varied information
Ability to exercise good judgment and work with minimal supervision
Ability to maintain confidentiality and professional integrity
Competency in MS Office or Google Workspace required
Familiarity with Raiser’s Edge, Engaging Networks, Mobile Commons, Salesforce Marketing Cloud, or similar fundraising/SMS platforms, CRMs, or databases preferred
Familiarity with BlueConic, Salesforce Nonprofit Cloud, or other CDPs
Familiarity with Monday.com or similar project management platforms
Experience working for or with external consultants preferred
Ability to relate to people of diverse backgrounds, training, and experience
Growth mindset and high emotional intelligence
Must be legally authorized to work in the United States
Position is not eligible for visa sponsorship

Benefits

Comp & perks

Medical, dental, and vision insurance
Comprehensive wellness program
401(k) retirement savings plan with matching contributions after 6 months of employment
Flexible paid time off with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated)
10 days of sick leave
12 paid holidays
Paid winter break between December 25 and 31, subject to role requirements
Paid parental leave
Adoption and surrogacy expense reimbursement
Fertility benefits
Learning and development opportunities
Lifestyle Spending Account
Pet adoption assistance and insurance
Pre-tax transportation benefits with employer subsidy
Employer-paid life insurance and disability benefit
National Geographic discounts and perks