Manager, Email Engagement – Digital Advocacy

National Trust for Historic Preservation

. Lead the organization's email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $70,000 - $78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing, digital engagement, and advocacy campaign management, with a strong focus on audience segmentation, content optimization, and performance analysis. Proficient in utilizing digital tools and platforms to enhance constituent engagement and communication strategies.

Highest-signal resume keywords

Email MarketingDigital EngagementAudience SegmentationEngaging NetworksHTML Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDigital AdvocacyAudience SegmentationDatabase ManagementHTMLA/B TestingDigital AnalyticsLifecycle MarketingContent DevelopmentCampaign Optimization

Soft Skills

Strong WritingEditing SkillsProject ManagementCollaborationAbility to Work Independently

Tools & Technologies

Engaging NetworksGoogle Analytics 4Monday.comMicrosoft Office SuiteDigital Engagement Platforms

Industry Keywords

NonprofitAdvocacy CampaignsConstituent EngagementDigital CommunicationsGrassroots Engagement

About the role

Key responsibilities & impact

Lead the organization's email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications
Develop and maintain editorial and email calendars with stakeholders
Curate, write, edit, and optimize email content in alignment with organizational messaging, brand standards, style guides, and industry best practices
Stay current on digital communications trends, technologies, and best practices and recommend innovative approaches
Develop and execute multi-channel advocacy and engagement campaigns, including planning, content development, approvals, deployment, troubleshooting, performance analysis, and optimization
Create campaign strategies, messaging, calls-to-action, email communications, and online action alerts
Manage digital advocacy tools and campaign implementation
Develop and implement strategies to acquire, retain, and engage constituents through targeted communications and lifecycle marketing
Manage audience segmentation and targeting
Maintain email list health through database hygiene, privacy compliance, and subscriber retention initiatives
Serve as an internal strategic resource on constituent engagement, audience development, digital communications, and outreach to diverse audiences
Use Engaging Networks and related tools to build and deploy broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications
Manage automation workflows, audience queries, and campaign execution within digital engagement platforms
Apply HTML and platform-specific expertise to support email design, functionality, troubleshooting, and optimization
Partner with technology vendors and internal teams to resolve technical issues and implement improvements
Track, analyze, and report on email, advocacy, campaign, and audience performance
Monitor list health and compliance with privacy and opt-in standards
Develop regular and ad hoc reports with actionable insights and recommendations
Design and implement testing strategies to improve campaign effectiveness, audience engagement, and conversion outcomes
Identify trends, opportunities, and improvement areas through ongoing analysis and performance monitoring
Report to the Director of Digital Engagement and collaborate with Development, Government Relations, and other divisions

Requirements

What you’ll need

Minimum of progressively responsible experience in email marketing, digital engagement, advocacy campaigns, digital communications, or a related field, with demonstrated success developing and executing constituent engagement campaigns
Strong writing, editing, and proofreading skills
Experience using Engaging Networks or a comparable email marketing, digital advocacy, or constituent engagement platform
Technical expertise with email marketing and automation platforms, audience segmentation, deliverability, database management, and working knowledge of HTML
Experience using email metrics, A/B testing, and digital analytics to measure performance and optimize campaigns
Knowledge of email marketing best practices, including audience segmentation, deliverability, list growth, lifecycle marketing, retention strategies, and database management
Strong project management and collaboration skills
Ability to manage multiple priorities, work cross-functionally, and coordinate with vendors and stakeholders
Comfort working at pace in a rapid-response environment
Ability to work independently while contributing to a collaborative, team-oriented environment
Regular and reliable attendance in person or virtually, as appropriate, is required
Limited travel required
Experience working for a nationally distributed nonprofit, advocacy, membership, conservation, preservation, environmental, or mission-driven organization (preferred)
Familiarity with Google Analytics 4 and Monday.com or similar collaboration platform (preferred)
Experience working with Microsoft Office Suite (preferred)
Experience with online advocacy campaigns and grassroots engagement strategies (preferred)
Experience managing lifecycle marketing programs (preferred)
Understanding of accessibility standards and mobile-first digital communications (preferred)
Experience developing communication strategies to reach diverse and underrepresented audiences (preferred)
Applicants must submit a resume, cover letter, and writing sample; applications without all three documents will not be considered

Benefits

Comp & perks

Health insurance
Dental insurance
Life insurance
Retirement benefits
Paid parental leave
3+ weeks of vacation
Sick time
Holidays
Full benefits eligibility