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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing 360° marketing campaigns, integrating cross-functional teams, and analyzing brand performance metrics. Strong ability to create compelling storytelling materials and drive brand consistency across various platforms.
Highest-signal resume keywords
360° Campaign ExecutionBrand Awareness MetricsProject OrganizationStrong Communication SkillsExperience in Beauty/Cosmetics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BrandingPerformance AnalysisData AnalysisCampaign ImplementationKPI Analysis
Soft Skills
Creative MindsetAnalytical MindsetOwnershipPrioritization Skills
Tools & Technologies
CRM SystemsKantar
Industry Keywords
Consumer GoodsBrand PerceptionPoint-of-Sale AssetsDigital MarketingSales Force Training
About the role
Key responsibilities & impact- Develop and execute 360° plans integrating multiple teams and platforms
- Strengthen brand perception and drive business results
- Execute end-to-end 360° campaigns, including briefing, implementation, and performance analysis
- Analyze brand KPIs, research, and trends to recommend optimizations and generate new insights
- Ensure brand consistency in accordance with the brand book
- Review point-of-sale, digital, consulting, and PR assets and materials
- Connect internal trade, product, brand, sales force communications, CRM, and digital teams
- Develop and present storytelling materials and training for the sales force on launches and campaigns
Requirements
What you’ll need- Currently pursuing or completed a bachelor’s degree
- Experience with branding, communications, and 360° campaigns
- Creative and analytical mindset, with the ability to move comfortably between data and storytelling
- Knowledge of brand awareness, share of voice, and branding metrics
- Strong communication skills and the ability to connect teams across trade, product, digital, and agencies
- Hands-on, with a strong sense of ownership and the ability to drive projects end to end
- Strong project organization and prioritization skills
- Experience in beauty/cosmetics or consumer goods
- Experience with Kantar or similar market research providers
Benefits
Comp & perks- Well-Being Ecosystem based on social, physical, financial, mental, and emotional well-being
- Environment of prosperity, belonging, and purpose
- Support network, expanded awareness, and respect for diversity, equity, and inclusion
- Diversity, equity, and inclusion initiatives
- Opportunity to request a recommendation from a Natura employee
