Digital Content Lead

NatWest Group

. Lead the creative development and executional delivery of the digital content and channels strategy with the External Communications team .

Posted 9/15/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital communications and content strategy, with a strong focus on AI search optimization and stakeholder management. Proven ability to lead teams in the creation and delivery of engaging multimedia content across various digital channels.

Highest-signal resume keywords

Digital Communications ExperienceAI Search OptimizationStakeholder ManagementContent Strategy DevelopmentLine Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentDigital Asset ManagementPerformance MeasurementContent Calendar CreationMultimedia Production

Soft Skills

Creative Problem SolvingPresentation SkillsAdaptabilityProfessionalismTeam Leadership

Tools & Technologies

Digital ChannelsSocial Media PlatformsYouTubeLinkedInCorporate Communication Tools

Industry Keywords

Corporate CommunicationsContent StrategyDiscoverabilityStorytellingFinancial Media

About the role

Key responsibilities & impact

Lead the creative development and executional delivery of the digital content and channels strategy with the External Communications team
Drive discoverability through engaging content across digital channels
Support delivery of digital assets for the bank’s Annual Report with Financial Media and Investor Relations teams
Oversee an annual programme of content supporting storytelling across the bank
Decide how media is produced for owned digital channels
Lead a small team of multimedia content specialists, including editorial, video, and social creators
Devise, produce and deliver an always-on content calendar for the website, LinkedIn, YouTube, and other corporate channels
Amplify corporate and consumer campaigns through informative and engaging content
Optimise content for discoverability across emerging AI search experiences
Measure content performance and report outcomes to the Corporate Affairs leadership team

Requirements

What you’ll need

Dedicated digital communications experience
Demonstrable understanding of how AI search is transforming discoverability
Strong stakeholder management, consulting and presentation skills
Creative approaches to the development and delivery of digital content based on corporate communications assets
Experience of day-to-day usage and management of digital channels, platforms, and tools
Understanding of potential opportunities and challenges of AI search
Ability to work at pace, manage multiple tasks and adapt quickly to changing priorities
Line management experience
Professionalism when handling team members

Benefits

Comp & perks

16-month role duration
Full-time employment
Hybrid working arrangement