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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing technology ecosystems, including ownership of enterprise ESPs and CDPs, while ensuring compliance with privacy and security standards. Proficient in developing audience frameworks, automation strategies, and advanced reporting to enhance marketing efficiency and effectiveness.
Highest-signal resume keywords
Enterprise ESP ManagementAd Operations ExecutionData Hygiene GovernanceMarketing Automation PlatformsBI Tools Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Inflows/Outflows ManagementPixel ConfigurationServer-Side TrackingAudience SegmentationCampaign AttributionTag ManagementUTM ParametersMarketing MeasurementPersonalization EnginesQuality Assurance Processes
Soft Skills
Vendor ManagementCross-Functional CollaborationProblem SolvingDocumentation SkillsCommunication Skills
Tools & Technologies
BrazeSegmentAmplitudeSnowflakeDbtLookerHex
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Financial ServicesFintechRegulated EnvironmentsMarketing AnalyticsAd Operations
About the role
Key responsibilities & impact- Lead technology, data, and operational capabilities supporting marketing execution and measurement
- Own the marketing technology roadmap and ecosystem across Partnerships, Email, SMS, Paid Digital Channels, Direct Mail, and future channels
- Serve as primary owner of the enterprise ESP, Braze, including data inflows/outflows, Segment CDP integration, and unsubscribe governance
- Lead end-to-end Ad Operations, including event passback to paid ad platforms and tracking pixel configuration
- Develop audience frameworks and activation strategies across channels
- Evaluate platforms and integrations and improve marketing efficiency, measurement, personalization, and automation
- Maintain governance and documentation for marketing technology systems and processes
- Own digital event tracking architecture and implementation, including UTM parameters and marketing tags
- Ensure accurate collection of customer, campaign, and conversion data
- Support reporting, attribution, experimentation, and forecasting initiatives
- Establish tracking monitoring and validation processes
- Manage integrations among advertising platforms, analytics tools such as Amplitude, and Segment
- Partner with Engineering and Product to define requirements and priorities
- Support platform migrations, technology implementations, and system enhancements
- Coordinate vendor relationships and technical support escalations
- Support campaign execution through marketing automation and audience management platforms
- Enable lifecycle marketing through segmentation and data activation
- Develop scalable workflows and automation
- Ensure technology supports acquisition, lifecycle, retention, and partner marketing programs
- Align marketing technology practices with privacy, legal, compliance, and security requirements
- Partner with Legal, Compliance, and Information Security on implementation reviews and risk assessments
- Support audit and business continuity requirements
- Develop quality assurance processes for tag management, UTM parameters, and technology deployments
- Lead investigation and resolution of tracking, attribution, and platform incidents
- Establish post-implementation testing and monitoring standards
- Document root cause analyses and preventative action plans
Requirements
What you’ll need- Bachelor's Degree
- 5+ years of experience governing enterprise ESPs and CDPs, managing data inflows and outflows, and maintaining data hygiene
- 2+ years of hands-on experience owning Ad Operations execution, including pixel configurations, server-side tracking, and targeting parameters across Search, Social, Display, OTT, and other channels
- Exposure to AI/ML-driven marketing tools and personalization engines
- Experience in financial services, fintech, or regulated environments in a marketing analytics, marketing channel management, or ad operations role
- Familiarity with modern data stack tools such as Snowflake, dbt, Looker, Hex, and Segment
- Vendor management and MarTech roadmap ownership experience
- Advanced reporting using BI tools such as Looker and Hex
- Preferred: Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration
- Preferred: Experience in highly regulated fields such as financial services operating under limited targeting constraints
Benefits
Comp & perks- Paid time off accruing from Day 1
- My Day
- Paid company holidays
- Medical, dental, and vision coverage for eligible employees and dependents
- Health advocacy support
- 401(k) plan with employer match
- Company-paid basic life insurance
- Short- and long-term disability coverage
- Employee Assistance Program (EAP)
- Wellbeing resources, including digital health and chronic-condition support
- Family planning resources
- Pet insurance
- Learning, development, and career growth opportunities
- Tuition reimbursement
- E-learning platform