Acquisition Manager – Paid Media, Ecommerce

Naya

. Own the strategy for paid media investment and ecommerce website trading through the first purchase .

Posted 10/14/2026full-timeRemote • United KingdomMid-LevelSenior💰 £40,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies and ecommerce trading, with a strong focus on conversion optimization and performance analysis. Capable of leading cross-functional teams and agencies to drive effective marketing campaigns and achieve commercial objectives.

Highest-signal resume keywords

Paid Media StrategyEcommerce TradingConversion OptimizationPerformance Agency ManagementIncrementality Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Budget ManagementPaid Search Budget ManagementMerchandisingAcquisition Cost ModelingData AnalysisCampaign ArchitectureAudience StrategyTest Design and InterpretationPerformance ReportingCommercial Trading

Soft Skills

Self-StarterProcess BuildingConstructive Accountability

Tools & Technologies

ShopifyIncrementality ToolsMedia Mix Tools

Industry Keywords

Direct to ConsumerEcommercePremium Purchase CategoryMarketplace AdvertisingSeasonal Demand

About the role

Key responsibilities & impact

Own the strategy for paid media investment and ecommerce website trading through the first purchase
Set the annual and quarterly media plan across paid social, paid search and emerging channels
Allocate investment across markets and phase it across seasonal launch windows
Trade the website commercially, including merchandising, product presentation, onsite search, navigation, basket and checkout performance
Manage homepage, landing page and collection merchandising, product page effectiveness, promotional execution, delivery and service proposition visibility
Own launch readiness and execution on site in every market
Establish the weekly trading rhythm, review performance and feed insights back into media
Build the CRO and experimentation roadmap, define hypotheses and prioritisation, and interpret test results
Prioritise the development backlog with the web partner and act as the commercial voice
Direct performance agencies by setting briefs, targets, reporting rhythms and account strategy
Shape campaign architecture, audience strategy and creative deployment
Maintain tracking discipline and clean, comparable data
Build acquisition reporting, consistent metric definitions and an incrementality testing programme
Reconcile platform-reported performance with banked orders and maintain acquisition cost ceilings by market
Evaluate new channels, design tests and make recommendations
Work with agency and development partners, with the role reporting to the Head of Revenue

Requirements

What you’ll need

Has owned a paid social and paid search budget at meaningful scale in a direct to consumer or ecommerce business, and been answerable for its performance
Has traded an ecommerce site commercially: merchandising, conversion and launch execution, rather than simply briefing a developer and waiting
Can build and defend an acquisition cost and contribution model
Can identify when platform reporting has drifted from commercial reality
Understands incrementality well enough to design and interpret a test
Has directed a performance agency, including setting targets, shaping structure and holding partners to account constructively
Self starter comfortable building process in a small, fast moving team
Premium or considered purchase category experience, where price is not the lever (useful, but not essential)
Strong conversion optimisation or experimentation background (useful, but not essential)
Hands-on experience with Shopify or a comparable platform (useful, but not essential)
Launch-driven or highly seasonal demand experience (useful, but not essential)
Marketplace advertising experience (useful, but not essential)
Hands-on experience with an incrementality or media mix tool (useful, but not essential)
UK or European time zone

Benefits

Comp & perks

Quarterly in person meet up
Clear route to Head of as the channel and team grow
Additional headcount planned as the channel matures