Director, Product

NBCUniversal

. Lead Audience Decisioning & Marketing Effectiveness within NBCUniversal Enterprise Product .

Posted 11/3/2026full-timeRemote • California • United StatesLead💰 $160,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading product strategy and marketing effectiveness, with a strong focus on audience decisioning, predictive modeling, and cross-channel optimization. Proven ability to build and manage high-performing teams while ensuring compliance and operational excellence.

Highest-signal resume keywords

Product ManagementMarketing EffectivenessAudience DecisioningPredictive ModelingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyPortfolio RoadmapBehavioral SignalsPredictive ModelsMarketing MeasurementExperimentationIncrementalityAttributionAnalyticsMachine Learning

Soft Skills

Team DevelopmentInfluencing Without AuthorityCoachingPerformance ManagementCareer Development

Tools & Technologies

AI CapabilitiesData ScienceAnalytics ToolsEngineering ToolsCyber Security

Industry Keywords

Audience DevelopmentTargetingActivationOptimizationCross-Channel LearningComplianceMarketing Workflows

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead Audience Decisioning & Marketing Effectiveness within NBCUniversal Enterprise Product
Own portfolio strategy, roadmap, and investment priorities
Lead and develop product team members and establish clear ownership
Guide prioritization, adoption, and ongoing improvement using marketer feedback, product usage, experimental results, and business outcomes
Lead products across audience exploration and creation, predictive recommendations, measurement, learning, and optimization
Develop audience and decisioning capabilities using behavioral signals, affinity, propensity, response prediction, and next-best-action
Lead marketing effectiveness capabilities including experimentation, incrementality, promotional effectiveness, audience treatment effects, creative effectiveness, channel effectiveness, and cross-channel learning
Establish a closed learning loop to improve recommendations, models, targeting strategies, campaign design, and product capabilities
Partner with marketers and Enterprise Product Strategy & Success to translate workflows and business objectives into scalable product capabilities
Partner with Consumer Data and Consumer Identity on behavioral signals, exposure and outcome data, semantic definitions, and identity capabilities
Partner with Governance, Privacy, and Cyber Security teams to ensure compliance
Work with Data Science, Analytics, Engineering, and Data teams to operationalize predictive models, experimentation, causal measurement, and optimization techniques
Evaluate and deliver AI and agentic capabilities that simplify marketer workflows and improve decision quality

Requirements

What you’ll need

Bachelor's degree or equivalent experience
10+ years of experience in Product Management, Program Management, Marketing Science, Engineering, or Applied Science
Experience defining product strategy, portfolio roadmaps, and investment priorities
Experience building, managing, and developing high-performing product teams, including hiring, coaching, performance management, career development, and team structure
Strong understanding of paid and owned marketing workflows, including audience development, targeting, activation, measurement, and optimization
Experience building products using customer data, behavioral signals, predictive models, analytics, or machine learning to support business decisions
Experience with marketing measurement concepts such as experimentation, incrementality, attribution, and statistical uncertainty
Ability to work cross functionally, influencing without authority
Experience with AI-enabled or conversational products is a plus

Benefits

Comp & perks

Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
Discounts and perks
Bonus eligibility
Long-term incentive eligibility