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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing performance-focused paid search campaigns, optimizing Google and Bing ads to achieve target ROAS while leveraging analytical skills to derive actionable insights from large datasets. Proficient in utilizing AI tools for ad copy testing and keyword research to enhance campaign effectiveness.
Highest-signal resume keywords
Performance-Focused Paid Search ManagementGoogle Ads OptimizationAnalytical Skills with Large DatasetsBudget Management of At Least $1M/YearProficiency in Excel or Google Sheets
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsMicrosoft AdsAd Copy TestingKeyword ResearchCampaign Performance ReportingConversion Value OptimizationAccount Health ToolsGoogle Ads ScriptsBidding StrategiesData Analysis
Soft Skills
Attention to DetailProject ManagementCommunication Skills
Tools & Technologies
Google Ads InterfaceMicrosoft Ads InterfaceExcelGoogle SheetsAI Tools
Industry Keywords
TROASConversion Value RulesOffline Conversion ImportsKPI ReportingCompetitive Activity Monitoring
About the role
Key responsibilities & impact- Manage ongoing campaigns with tROAS and conversion value optimization
- Launch ad copy, landing page, and bidding tests and report results
- Monitor account trends, performance, and competitive activity, raising issues early
- Build and maintain account-health tools, including scripts, alerts, and automated checks
- Manage keyword expansion and negative keywords, documenting changes
- Review insights, search query, and audience reports to sharpen targeting and improve performance
- Deliver regular reports on KPIs, competitor metrics, and campaign performance, with actionable insights on bids, budgets, and structure
- Optimize Google and Bing ad campaigns to drive renter acquisition and incremental growth above target ROAS
- Consult on strategy while working closely under the Head of Paid Search
Requirements
What you’ll need- 3-5 years in performance-focused paid search management (Google Ads, Microsoft Ads, etc.)
- Expertise with ad interfaces, both web UI and Desktop Editor
- Strong analytical skills and comfort working with large datasets to uncover insights and opportunities
- Proficiency in Excel or Google Sheets
- Experience with Google Ads scripts
- Proven success managing budgets of at least $1M/year and scaling campaigns profitably
- Strong attention to detail, project management, and communication skills
- Uses AI tools day to day to speed up work like ad copy testing, keyword research, and reporting
- Familiarity with offline conversion imports and conversion value rules (nice to have)
Benefits
Comp & perks- Contractor role (hourly)
- Estimated 20 hours per week initially, with potential to scale as campaigns grow
