Marketing Measurement Lead

Neilson Financial Services

. Own marketing measurement from the first ad click through to sales .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $215,000 - $245,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing measurement and data analysis, with a strong focus on ad platform conversion tools and SQL. Proven ability to communicate effectively with both technical and non-technical stakeholders while managing large ad budgets and ensuring data accuracy.

Highest-signal resume keywords

Ad Platform Conversion ToolsSQL Data ReportingData Pipeline ManagementAd Budget ManagementClear Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing MeasurementData AnalysisProblem TrackingData Quality DecisionsEngineering SkillsAttributionAd OperationsTechnical Product BackgroundData Warehouse ExperienceServer-Side Tagging

Soft Skills

Clear CommunicationCollaboration

Tools & Technologies

AI ToolsTag ManagementReverse ETL Tools

Industry Keywords

Insurance ExperienceLead-Generation ExperienceTikTok Ad ExperienceLinkedIn Ad Experience

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own marketing measurement from the first ad click through to sales
Keep data accurate, documented, and easy to follow
Send the right results to advertising platforms
Set up checks and alerts to identify problems quickly
Compare platform results with company records
Turn data into clear answers for leaders
Work with marketing, engineering, data, and BI teams to establish shared goals
Make fast measurement and data-quality decisions
Define standards and build processes that prevent recurring issues

Requirements

What you’ll need

Senior-level experience with complex systems
Hands-on experience with ad platform conversion tools, including sending sales and offline results back to the platforms; this is essential
Strong data and reporting skills, including SQL
Comfort reading code and working with data pipelines
Habit of tracking problems back to their source and fixing them for good
Experience managing ad budgets at scale, ideally $100M+ a year or equivalent
Clear communication with technical and non-technical people
Strong hands-on skills from an engineering, attribution, ad operations, or technical product background
Insurance or lead-generation experience is a bonus
TikTok or LinkedIn ad experience is a bonus
Data warehouse or reverse ETL tools experience is a bonus
Tag management and server-side tagging experience is a bonus
Experience using AI tools in data work is a bonus

Benefits

Comp & perks

Competitive total compensation package
Extensive learning opportunities
Flexible working options
Medical insurance
Dental insurance
Vision insurance
LTD
STD
AD&D
Life insurance
401(K) with company match
Generous PTO policy