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About the role
Key responsibilities & impact- Develop the content strategy for performance channels, particularly Meta, and the online store
- Develop a creative roadmap as well as ad concepts, angles, hooks, and formats
- Build a systematic testing pipeline based on audience insights, awareness stages, and competitive analysis
- Conceptualize and optimize landing pages and funnel pages in collaboration with the Shopify Manager
- Execute the content-driven side of sales events, including messaging arcs, creative concepts, landing pages, and cross-channel timing
- Conduct product and audience research and develop product positioning
- Monitor market, competitor, and platform trends and translate them into content hypotheses
- Provide functional and disciplinary leadership to the graphic design team
- Set priorities, provide feedback, and support the professional development of team members
- Create precise creative briefs and coordinate content production
- Coordinate with Creator Management and shooting planning
- Analyze the performance of creatives and landing pages with the Performance Team
- Derive learnings, iterations, and new concepts
- Build a knowledge base covering audiences, hooks, and scalable formats
- Report directly to the Head of E-Commerce
Requirements
What you’ll need- Demonstrable experience scaling performance campaigns on Meta; ideally also on TikTok, Google, or YouTube
- Experience creating creatives that have delivered profitable results with significant budgets
- Leadership experience managing a team or creative professionals
- Deep understanding of direct-response principles, awareness stages, hook mechanics, and funnel psychology
- Experience conceptualizing landing pages, funnel pages, or sales events in e-commerce / D2C
- Strong research skills, including customer interviews, review analysis, surveys, competitor research, and Ad Library analysis
- Strong data literacy across ROAS, CTR, hook rate, hold rate, CPA, and conversion rate
- Excellent briefing and communication skills, both written and verbal
- A strong eye for design and the ability to assess creative quality
- Hands-on mentality and a high degree of ownership
- Experience in the fitness, sports, or health sector is a plus
- Experience with UGC and creator content in performance production is a plus
- Experience using AI tools for research, ideation, or creative production is a plus
- Knowledge of Shopify, Klaviyo, or Amazon Marketing is a plus
Benefits
Comp & perks- Fully remote
- Flexible working hours
- Modern hardware
- Spenditcard with a tax-free monthly benefit of €50
- Personal education budget for professional and personal development
- Regular team events
- Modern work environment at a fast-growing e-commerce brand