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Marketing Cloud Developer
Ness Digital Engineering. Deliver Marketing Cloud solutions end to end, from requirements and solution design through build, integration, support, and optimisation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering end-to-end Marketing Cloud solutions, including campaign execution, data management, and integration with Salesforce. Proficient in SQL, AMPscript, and Journey Builder to create personalized customer experiences while ensuring compliance with data privacy regulations.
Highest-signal resume keywords
Salesforce Marketing Cloud DevelopmentJourney BuilderSQL for Data ManipulationAMPscript and SSJSEmail Deliverability Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLAMPscriptServer-Side JavaScript (SSJS)HTMLCSSMarketing Cloud REST APIMarketing Cloud SOAP APIData SegmentationAutomation StudioContent Builder
Soft Skills
Analytical SkillsCollaborationTraining and Support
Tools & Technologies
SalesforceJiraConfluence
Certifications & Qualifications
Salesforce Certified Marketing Cloud DeveloperSalesforce Certified Marketing Cloud ConsultantSalesforce Certified Marketing Cloud Email SpecialistSalesforce Administrator
Industry Keywords
GDPR ComplianceDigital Marketing StrategyCampaign Performance MetricsSubscriber ManagementData Privacy
Tech Stack
Tools & technologiesCloudJavaScriptSOAPSQL
About the role
Key responsibilities & impact- Deliver Marketing Cloud solutions end to end, from requirements and solution design through build, integration, support, and optimisation
- Build, test, and deploy multi-channel campaigns
- Design and build multi-step customer journeys in Journey Builder
- Develop dynamic, personalised emails, landing pages, and CloudPages using AMPscript, SSJS, and HTML/CSS
- Write and optimise SQL queries in Automation Studio for segmentation, data transformation, and reporting
- Build and maintain automations, including file imports, data extracts, file transfers, and scheduled query activities
- Configure Content Builder templates and reusable content blocks
- Design complex data models and segmentation strategies in Contact Builder
- Configure and maintain Marketing Cloud Connect between Marketing Cloud and Sales or Service Cloud
- Build integrations with Salesforce and third-party systems using Marketing Cloud REST and SOAP APIs
- Ensure data integrity, data quality, subscriber management, and consent handling meet GDPR requirements
- Set up and manage deliverability, including sender authentication, IP warming, and bounce handling
- Test journeys and content across devices and email clients before release
- Analyse campaign performance and recommend improvements through A/B testing and reporting
- Troubleshoot failed sends, automations, and data issues, and provide third-line support
- Train support marketing teams to drive adoption and platform proficiency
- Create and maintain clear technical documentation
- Work closely with client marketing, CRM, and data teams to build personalised, data-driven journeys
Requirements
What you’ll need- 3+ years' hands-on experience as a Salesforce Marketing Cloud Developer
- Hands-on experience with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Content Builder
- Strong SQL for data manipulation, segmentation, and reporting
- Strong AMPscript and working knowledge of Server-Side JavaScript (SSJS)
- Strong HTML and CSS for dynamic, responsive email and content
- Working knowledge of the Salesforce platform and its integration with Marketing Cloud, including Marketing Cloud Connect
- Experience with Marketing Cloud REST and SOAP APIs
- Knowledge of digital marketing strategy, campaign execution, and performance metrics
- Good understanding of email deliverability, subscriber management, and data privacy (GDPR)
- Experience working in Agile delivery teams using tools such as Jira and Confluence
- Salesforce Certified Marketing Cloud Developer strongly preferred
- Salesforce Certified Marketing Cloud Consultant strongly preferred
- Salesforce Certified Marketing Cloud Email Specialist or Administrator
- Salesforce Administrator
Benefits
Comp & perks- Resources for learning, certifications, and hands-on experiences
- Flexible remote options
- Access to development resources
- Inclusive workplace that celebrates each team member’s unique talents