Activation Manager

Nestle

. Manage the coffee, machine, and accessory activation plan .

Posted 10/14/2026full-timeDüsseldorf • GermanyJuniorMid-Level💰 €58,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multichannel activation plans and CRM strategies to enhance customer engagement and drive business performance. Proficient in project management, stakeholder collaboration, and utilizing consumer insights for targeted marketing initiatives.

Highest-signal resume keywords

Multichannel Activation CampaignsCRM Strategy DevelopmentProject ManagementCustomer Engagement InsightsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommercial ActivationBrand ManagementCustomer SegmentationPerformance AnalysisDemand-Shaping AssumptionsAcquisition InitiativesBudget ManagementCampaign OptimizationMarketing Automation

Soft Skills

CollaborationExecution FocusCommunicationResults OrientationStructured Approach

Tools & Technologies

CRM PlatformsMarketing Automation Tools

Industry Keywords

Consumer EngagementCommercial ManagementActivation PlanningCross-Functional CoordinationDirect-Mail Communication

About the role

Key responsibilities & impact

Manage the coffee, machine, and accessory activation plan
Orchestrate the annual activation and promotions plan in coordination with Product Managers and the Brand and Content teams
Develop targeted activation initiatives for the active customer base based on customer knowledge, segmentation, targeting approaches, and CE&I insights
Manage activation performance and identify optimization opportunities aligned with business, engagement, and response objectives
Own the planned business impact and adapt the activation plan as needed
Orchestrate and co-develop direct-mail and CRM communication plans with NBS and external partners
Conduct pre- and post-campaign analyses and derive optimization measures
Contribute demand-shaping assumptions, activation planning, and customer-response insights to support sales forecast quality
Translate acquisition priorities into integrated activation plans for direct channels and trade
Coordinate with Product Managers, Trade, Channel teams, and other commercial stakeholders
Develop acquisition initiatives to support growth of the active customer base
Evaluate conversion, acquisition, renovation, and attrition
Define and manage relevant initiatives with marketing colleagues
Manage and monitor the activation budget and coordinate internal and external stakeholders
Drive improvements and efficiencies through collaboration with other departments
Contribute activation and CRM perspectives to the market planning process
Build a cross-functional stakeholder network
Define project timelines, deliverables, and performance targets

Requirements

What you’ll need

University degree in Marketing, Business Administration, Commercial Management, or a comparable qualification
2–3 years of experience in marketing, consumer engagement, CRM, commercial activation, brand management, or a related commercial function
Experience developing and implementing multichannel activation, CRM, or marketing campaigns focused on customer engagement and business performance
Experience using customer, consumer, and commercial insights to develop targeted activation initiatives
Strong project management skills and a proven ability to manage cross-functional stakeholders
Experience with CRM, customer engagement, or marketing automation platforms is an advantage
Structured, execution-focused, and collaborative approach with a strong commitment to quality
Highly results- and execution-oriented
Excellent communication and stakeholder management skills
Fluency in German and English, both written and spoken

Benefits

Comp & perks

13th-month salary
Employee discounts
Employer-supported savings benefits
Company pension scheme
Participation in our volunteering program
30 days of annual leave (based on a five-day working week)
Sabbatical
Subsidized public transport pass
Free drinks and excellent coffee
Vouchers for delicious and healthy lunches
Personal Nespresso machine
Monthly Nespresso credit
60% mobile working
Flexible working hours
Individual professional development and training opportunities