Assistant Brand Manager

Nestle

. Support Brand Growth by implementing brand tactics and activities online and offline .

Posted 9/29/2026full-timeMakati • PhilippinesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and marketing strategies, with a strong focus on consumer insights, project management, and stakeholder communication. Proficient in managing brand activities and investments while adhering to local regulations and nutrition guidelines.

Highest-signal resume keywords

Brand ManagementConsumer InsightsProject ManagementFMCG ExperienceAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Tactics ImplementationMarket Data AnalysisCampaign PlanningConsumer ImmersionsCommunication Plan Management

Soft Skills

Stakeholder CommunicationAdaptabilityTeam Leadership

Tools & Technologies

MS ExcelMarket Data Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Communications

Industry Keywords

FMCG SectorBrand EssenceBrand PowerNutrition GuidelinesConsumer Preferences

About the role

Key responsibilities & impact

Support Brand Growth by implementing brand tactics and activities online and offline
Execute consumer immersions and insighting exercises; develop and update the Target Consumer Portrait
Work with strategic business units to refine brand essence and vision
Monitor consumer and shopper preferences and generate actions to maintain or improve brand preference
Implement marketing activities to strengthen brand power
Manage investments for specific variants or activities
Lead teams through brand operational processes while considering local regulations and nutrition guidelines
Manage end-to-end communication plans from Opportunity and Brief through Campaign Planning/Execution and Post-evaluations
Manage procurement and payment activities for the brand
Work closely with a Brand Manager to shape strategy and drive business growth

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
At least 2–4 years of experience in brand management or brand marketing
Direct experience within the FMCG sector is highly preferred
Strong analytical skills with proficiency in MS Excel and market data tools
Comfortable extracting commercial insights from data
Exceptional project management and stakeholder communication skills
Ability to thrive in a fast-paced environment