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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in E-commerce content management and digital shelf execution, leveraging data analytics to drive performance improvements and actionable insights. Proficient in developing performance dashboards and optimizing E-content for enhanced visibility and conversion.
Highest-signal resume keywords
E-Commerce Content ManagementData Analytics and Insight GenerationE-Content OptimizationExcel and Data VisualizationStakeholder and Agency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-CommerceData AnalyticsContent OptimizationDashboardingPerformance AnalysisDigital Asset DevelopmentSearch FundamentalsTrend AnalysisReporting AutomationCategory Benchmarking
Soft Skills
Analytical Problem-SolvingAttention to DetailExecution Excellence
Industry Keywords
FMCGConsumer UnderstandingE-Retailer PlatformsDigital ShelfContent Readiness
About the role
Key responsibilities & impact- Drive best-in-class E-commerce content and digital shelf execution across brands and eRetailer platforms
- Leverage data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance
- Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness
- Establish performance dashboards and embed data-led decision making within the E-commerce Marketing team
- Own and drive E-content excellence across key platforms
- Develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets
- Drive Digital Shelf excellence and improve search visibility and online availability
- Build and maintain E-commerce dashboards and reporting
- Analyse E-commerce performance data to identify trends, gaps and growth opportunities
- Translate findings into actionable recommendations for E-commerce and Brand teams
- Analyse E-commerce campaign and activation effectiveness and identify optimisation opportunities
- Support NPD launches and E-commerce exclusive packs through content readiness, digital shelf visibility and performance tracking
- Develop category and platform-level benchmarks and document learnings
- Improve the quality, consistency and usability of E-commerce data and reporting
- Automate and simplify recurring E-commerce reports and analyses
Requirements
What you’ll need- Understanding of E-commerce and Digital Shelf
- Data analytics and insight generation
- E-content/content optimisation
- Strong Excel and data visualisation/dashboarding capability
- Understanding of eRetailer platforms and search fundamentals
- Analytical problem-solving
- Ability to translate data into clear business actions
- Strong stakeholder and agency management
- Attention to detail and execution excellence
- FMCG/category and consumer understanding
Benefits
Comp & perks- Diverse, supportive and collaborative culture
- Inclusive workplace with equal opportunities
- Environment that encourages innovation, embraces new ideas, and empowers individuals and teams
