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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing channel strategies, optimizing trade spending, and driving sales growth through effective customer management and collaboration with internal and external stakeholders.
Highest-signal resume keywords
Sales/Trade Marketing ExperienceField Sales ManagementNestlé Portfolio Strategy KnowledgeDirect Distribution ExecutionChannel Plan Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel Strategy DevelopmentCustomer AnalysisTrade NegotiationIn-Store ExecutionKPI SettingDemand ForecastingPromotion EfficiencySales OperationsMarket Share Leadership (MSL)Category/Brand Strategy Transformation
Soft Skills
CollaborationTrainingProject Leadership
Industry Keywords
Perfect StoreTrade MarketingGeneral TradeField SalesShopper Engagement ProgramsRetail Visibility GuidelinesChannel GrowthDistribution OptimizationSales Team SupportSecondary Placement
About the role
Key responsibilities & impact- Develop the sub-channel strategy
- Design AVA plans and programs to drive distribution, optimize TTS spending, and enhance channel growth and profitability
- Deliver the Perfect Store plan by identifying growth potentials through customer analysis and implementing actionable measures
- Design Picture of Success for key customers regarding shelf, secondary placement, and promotion efficiency
- Lead Customer Management projects with key customers
- Equip Sales Teams with relevant materials and tools and train/steer them to execute Perfect Store topics efficiently
- Support development of annual trade negotiations
- Collaborate closely with multiple internal functions and external stakeholders
- Develop annual channel plans delivering category/brand sales and in-store execution objectives
- Transform category/brand strategy into profitable shopper engagement programs and channel-level promotions
- Set Picture of Success guidelines and implementation across categories/channels
- Develop channel portfolio and MSL at sub-channel and regional level
- Monitor and ensure proper in-store visibility guidelines by retail environment
- Plan new product launches and set KPIs and display guidelines for every channel
- Participate in demand forecasting by providing relevant channel/category data for accurate figures in the Integrated Business Planning process
Requirements
What you’ll need- +3 to 5 years’ experience in Sales/Trade Marketing
- Must have worked as field sales TT and have at least 3 years between General Trade, Field Sales Management & Sales Operations
- Strong knowledge of Nestlé portfolio strategy
- Strong knowledge of TT-specific measures (MSL, efficiencies, drop size, etc.)
- Experience driving direct distribution and in-call execution