Brand Manager

Nestle

. Choose target consumers using attractiveness and ability to win; develop consumer insight and understand target consumer perceived values of brands .

Posted 10/21/2026full-timeBangkok • ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and marketing strategy within the FMCG sector, focusing on consumer insights, innovation execution, and brand communication. Proven ability to lead cross-functional teams and drive brand performance through effective engagement strategies.

Highest-signal resume keywords

Brand ManagementMarketing StrategyConsumer InsightsInnovation ExecutionCross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand BuildingBrand CommunicationPricing StrategyPromotion StrategyConsumer CentricityShopper Behavior AnalysisInnovation RenovationBrand Performance ManagementEngagement StrategiesFunctionally Aligned Brand Plans

Soft Skills

CollaborationStrategic ThinkingCreativityCommunication

Industry Keywords

FMCGConsumer InsightsBrand ActivationPetfoodMarket Research

About the role

Key responsibilities & impact

Choose target consumers using attractiveness and ability to win; develop consumer insight and understand target consumer perceived values of brands
Develop and successfully execute Bigger, Bolder and Better innovation and renovation for assigned brands
Deliver tasty and healthy petfood experiences within the brand portfolio in a way that contributes to CSV
Understand shopper behaviors and motivations of target consumers and their pets; help design shopping experiences that delight consumers and shoppers
Contribute to pricing and promotion strategy
Ensure consumer centricity and apply innovation levers
Contribute to and execute innovation; maintain brand vibrancy through relevant renovation
Manage development and execution of functionally aligned brand plans
Be responsible for brand performance, health, and strategic alignment
Understand business impact and prioritize PFME and TTS investment for assigned brands
Contribute to development of brand ideas and engagement strategies
Create relevant and memorable brand experiences
Partner with communication and media agencies
Ensure brand communication

Requirements

What you’ll need

Minimum 5 years' experience in marketing, preferably in FMCG brands
Minimum 5 years’ experience in marketing management, brand building, and brand communication/activation in FMCG
Experience working in cross functional teams
Experience leading/managing I&R