Brand Manager

Nestle

. Develop in-depth consumer and shopper knowledge through in-home visits, shopper observations, and focus groups .

Posted 10/16/2026full-timeDubai • United Arab EmiratesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and strategic planning, with a strong focus on brand performance analysis and cross-functional project management. Proficient in developing consumer insights and executing promotional activities to enhance brand presence.

Highest-signal resume keywords

Digital Marketing ExpertiseStrategic MindsetProject Management ExperienceAnalytical AbilityCommunication Skills in English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Insights DevelopmentBrand Performance AnalysisPromotional Activity PlanningMarket Visits AssessmentBudget TrackingPackaging DevelopmentICP PlanningTrend MonitoringData AnalysisFocus Group Facilitation

Soft Skills

Learning AgilityStrong CommunicationCollaborationConceptual Ability

Industry Keywords

FMCGCDT/SalesBrand ActivationMedia PlanningEBusinessCluster-Specific ProjectsMarket ResearchConsumer BehaviorDigital Content DevelopmentBrand Health Monitoring

About the role

Key responsibilities & impact

Develop in-depth consumer and shopper knowledge through in-home visits, shopper observations, and focus groups
Provide ongoing data and insights to facilitate decision-making
Contribute digital expertise to communication development and media planning
Monitor trends and emerging digital platforms
Partner with media and communication agencies and eBusiness teams to expand brand presence and develop digital content
Monitor and analyze brand performance and brand health
Identify gaps and provide recommendations for improvement
Support PFME planning and tracking against predefined budgets
Drive I/R deployment for multi-cluster and cluster-specific projects
Develop launch plans in collaboration with other teams
Own packaging development for cluster-dedicated SKUs and coordinate the process within D2D
Develop annual ICP plans with the Marketing Manager and/or Senior Brand Manager
Plan and execute promotional activities
Conduct market visits to assess competition, promotional execution, brand activation, and emerging opportunities
Participate in monthly reviews with regional teams and clusters

Requirements

What you’ll need

4–5 years of experience in marketing, including at least 4 years in Marketing
Experience in marketing, ideally including CDT/Sales at Nestlé or equivalent FMCG
Solid experience in digital marketing
Strong strategic mindset
Strong learning agility and project management experience with cross-functional teams
Strong communication skills in English
Strong analytical and conceptual ability
Arabic is a plus