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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Brand Management and Marketing within the FMCG sector, with a strong focus on consumer insights, brand strategy execution, and cross-functional collaboration. Proven ability to analyze market data and drive profitable growth through innovative product launches and effective marketing campaigns.
Highest-signal resume keywords
Brand ManagementConsumer InsightsMarketing CampaignsCross-Functional CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentPortfolio ManagementMarket AnalysisProduct Launch ManagementPricing StrategyPromotional StrategyIntegrated Commercial PlansConsumer EngagementData AnalysisCategory Management
Soft Skills
Communication SkillsPresentation SkillsStakeholder ManagementSelf-DrivenAgility
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Communications
Industry Keywords
FMCGConsumer GoodsBeverage IndustryCoffee CategoryFood Category
About the role
Key responsibilities & impact- Identify target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business
- Develop and execute brand strategies aligned with category, regional, and global business objectives
- Execute brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty
- Partner with Commercial, Sales, and Customer teams to develop channel and shopper strategies
- Support portfolio, pricing, and promotional strategies to drive profitable growth
- Lead innovation and renovation projects within the Nescafé Classic portfolio from concept to launch
- Develop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS)
- Monitor brand performance and analyse market and competitive data
- Manage marketing budgets and optimise investments through PFME principles
- Work with agencies and external partners to deliver brand communication campaigns
- Collaborate with Sales, Supply Chain, Finance, Category Development, and Consumer Insights teams
- Champion the Nescafé Classic brand vision and ensure consistent execution across consumer and customer touchpoints
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline
- Minimum 5 years of experience in Brand Management, Marketing, or Category Management within FMCG or consumer goods industries
- Experience managing established consumer brands, preferably within the beverage, coffee, or food categories
- Strong understanding of consumer marketing, brand building, and portfolio management
- Experience managing cross-functional stakeholders and agency partners
- Experience supporting product launches, innovation, or renovation projects
- Strong analytical skills with the ability to translate data into actionable business insights
- Commercial acumen with a strong understanding of category dynamics and shopper behaviour
- Excellent communication, presentation, and stakeholder management skills
- Self-driven, agile, and capable of managing multiple priorities in a fast-paced environment
- Passion for building iconic brands and delivering exceptional consumer experiences
Benefits
Comp & perks- Professional growth opportunities
- Opportunity to make a meaningful impact locally and globally