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Nestle

Business Marketing Specialist

Nestle

. Develop the category innovation pipeline, leading projects jointly with R&I, Commercial, and Supply teams; manage end-to-end processes, lead approvals, define volumes, and track performance KPIs .

Posted 10/14/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing category innovation pipelines, leading cross-functional projects, and executing strategic growth initiatives. Proficient in financial management, data analysis, and utilizing tools for market insights and performance tracking.

Highest-signal resume keywords
Category Innovation ManagementData Analysis and ReportingBudget ManagementNielsen Tools ProficiencyAdvanced Excel Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Market AnalysisBusiness AnalysisInnovation ProcessesProduct Launch ProcessesP&L Knowledge
Soft Skills
Strong Communication SkillsStrategic MindsetAnalytical Capabilities
Tools & Technologies
Microsoft OfficeAI Tools
Industry Keywords
Demand GenerationTrade MarketingE-commerceBrand ManagementPerformance KPIs

About the role

Key responsibilities & impact
  • Develop the category innovation pipeline, leading projects jointly with R&I, Commercial, and Supply teams; manage end-to-end processes, lead approvals, define volumes, and track performance KPIs
  • Structure market, consumer, and business analyses; produce reports and consolidate data into presentations that generate insights, identify opportunities, and guide strategic decisions
  • Manage business routines, ensuring alignment across Demand, Supply, Factory, and Commercial teams; monitor production planning, sales availability, and listing/delisting processes
  • Plan and implement growth initiatives and plans with different demand-generation areas, including Trade Marketing and e-commerce, and monitor, capture, and report savings and efficiency across the production chain
  • Act as brand guardian by developing, directing, and connecting multiple communication initiatives to ensure visual and messaging consistency and synergy across digital, product, e-commerce, events, ESG, and point-of-sale activities
  • Manage the brand budget and investments by executing processes, preparing reports, and consolidating an integrated view of marketing spend

Requirements

What you’ll need
  • Bachelor’s degree required
  • Strategic and business-oriented mindset, with strong analytical capabilities
  • Knowledge of innovation and product launch processes and tools
  • Interest in and strong communication skills
  • Knowledge of financial concepts, including P&L, and budget management
  • Knowledge of Nielsen tools for data extraction, analysis, and insight generation
  • Ability and interest in using AI tools and agents
  • Microsoft Office, including advanced Excel
  • Advanced English proficiency