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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in category management and shopper insights, leveraging advanced analytics and data interpretation to drive strategic recommendations and influence retailer actions. Proficient in developing customized narratives and leading cross-functional initiatives within a matrix organization.
Highest-signal resume keywords
Category ManagementShopper InsightsAdvanced AnalyticsRetail Media MeasurementCross-Functional Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisSpace PlanningModular AnalyticsDigital Shelf AnalyticsFinancial AcumenExcelPowerPointSyndicated DataRetailer-Specific DataCustomer Strategy
Soft Skills
Persuasive CommunicationExecutive-Ready StorytellingFacilitationAnalytical Problem SolvingProject Management
Tools & Technologies
CircanaNielsenWalmart ScintillaOMNI Shopper AnalysisRetail Media
Industry Keywords
CPGEcommerceCategory DynamicsAssortment StrategyPricing Strategy
About the role
Key responsibilities & impact- Serve as a trusted, customer-facing category expert and strategic analytical partner to Walmart merchants, insights partners, and the Nestlé Walmart account team
- Develop audience-specific narratives translating facts into insights, implications, and recommendations
- Identify opportunities and risks while maintaining objectivity and category-advisor standards
- Lead knowledge sharing on shopper, competitive, channel, and category dynamics
- Translate category strategy into Walmart-specific actions across assortment, shelving, pricing, promotion, innovation, digital shelf, retail media, and merchandising
- Develop customized strategic narratives to influence retailer actions
- Lead merchandising and assortment strategies, including planograms, SKU prioritization, and share of shelf, in-store and online
- Integrate syndicated, retailer-specific, shopper, household panel, space planning, digital shelf, and financial data
- Apply advanced analytics to identify drivers, size opportunities, develop scenarios, and distinguish correlation from actionable category causation
- Partner with Sales/Customer Account Management on customer planning, line reviews, Joint Business Planning, and Long-Range Business Planning
- Connect Category Strategy and Shopper Insights with Walmart-specific realities
- Establish decision rights, owners, timing, and follow-through in a matrix organization
Requirements
What you’ll need- Bachelor’s degree in business, analytics, marketing, economics, or a related field
- 5+ years of progressive experience in category management, shopper insights, sales analytics, eCommerce, customer strategy, or a related CPG commercial role
- Experience supporting a large, data-rich retailer and influencing customer decisions through objective category recommendations
- Advanced proficiency with syndicated and retailer-specific data such as Circana or Nielsen and Walmart Scintilla
- Experience with custom shopper and household panel sources
- Experience with space planning and modular analytics
- Familiarity with digital shelf analytics, retail media measurement, and OMNI shopper analysis
- Advanced Excel and PowerPoint capability
- Proven success leading customer-facing category reviews, modular or line-review work, cross-functional planning, and post-implementation measurement
- Strong command of OMNI category management, shopper behavior, physical and digital shelf dynamics, and the CPG value chain
- Advanced analytical problem solving and ability to synthesize large, sometimes conflicting data sets
- Executive-ready storytelling, facilitation, and persuasive communication
- Working knowledge of assortment, space planning, pricing, promotion, innovation, digital commerce, retail media, and measurement methods
- Strong commercial and financial acumen
- Ability to manage concurrent priorities, protect confidential information, and deliver against customer milestones
- Demonstrated success in cross-functional projects and activities
- This position is not eligible for Visa Sponsorship
Benefits
Comp & perks- Performance-based incentives/bonus eligibility
- 401(k) with company match
- Healthcare coverage
- Broad range of other benefits
- Inclusive workplace
- Reasonable accommodations during recruitment