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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing category strategies, leveraging insights to drive growth and enhance retailer relationships. Proficient in utilizing advanced analytical tools and methodologies to identify opportunities and deliver impactful presentations.
Highest-signal resume keywords
Category Strategy DevelopmentPlanogram CreationAdvanced Microsoft ExcelRetailer Proprietary ToolsConsumer Packaged Goods Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category InsightsSales Story CreationMarket AnalysisQuantitative Feedback AnalysisCategory Business PlansGrowth Solutions StrategyDatabase ManagementConsumer Panel Data AnalysisBusiness Process MappingCategory Roadmaps Understanding
Soft Skills
CollaborationCommunicationPresentation SkillsInsight DevelopmentProblem Solving
Tools & Technologies
JDA ProspaceNielsenIRIScintilla84.51
Industry Keywords
Consumer Packaged GoodsRetail StrategyGrocery TradeDrug TradeC Store TradeMass TradeClub TradeDollar TradeCategory ManagementShopper Insights
About the role
Key responsibilities & impact- Develop and execute category strategy with retailers
- Provide insights to drive superior category results and position Nestlé USA as a strategic category solution
- Drive category-first results and serve as a voice of choice for retailer insight needs
- Activate key industry and custom tools to drive category outcomes
- Collaborate with Field Sales, Category Strategy, Consumer Marketplace Insights–Shopper, CIH, and broader Catman teams
- Support sales teams with concise, meaningful insights
- Uncover and develop insights with CAMs to drive retailer growth opportunities using market and consumer information
- Identify category growth solutions and develop and activate retailer-specific category business plans to achieve 4P objectives
- Support or develop 4P strategic direction using category strategy, customer/account-team best practices, and quantitative feedback
- Support national business and category direction through customer category initiatives
- Provide insights and feedback to the ICP planning process
- Develop and deliver compelling retailer presentations communicating issues and proposed solutions
- Develop and maintain category summaries establishing Nestlé’s category expertise
Requirements
What you’ll need- University Degree (BA/BS) or equivalent experience
- 7+ years of related work experience
- Ability to identify category opportunity gaps with key retailers and develop supporting sales stories
- Working understanding of planogram (POG) creation, including JDA Prospace or equivalents
- Ability to create or alter POGs
- Advanced Microsoft Excel and PowerPoint skills
- Database management is a plus
- Knowledge of Nielsen/IRI and other business-driving technology solutions
- Ability to create sales stories and understand customer and class-of-trade differences
- Understanding of CAP guidelines and Category Roadmaps
- Knowledge of operating models for Grocery, Drug, C Store, Mass, Club, and Dollar trade classes
- Understanding of consumer packaged goods strategies versus private label
- Strategy experience creating and presenting growth solutions at national, channel, and customer levels
- Manager-level career progression and understanding of store-level sales and the Nestlé portfolio
- Knowledge of Business Process Maps, Shopper Sights, Consumer Panel Data (Spectra), Numerator, Nielsen, and IRI
- Ability to use the Develop Category Growth model to identify and close opportunity gaps
- Proficiency with retailer proprietary tools, including Scintilla (Walmart) and 84.51 (Kroger)
- Not eligible for visa sponsorship
Benefits
Comp & perks- Performance-based incentives/bonus eligibility
- 401(k) with company match
- Healthcare coverage
- Competitive total rewards package
- Inclusive workplace
- Recruitment accommodations for individuals with disabilities
