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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing category growth strategies, aligning channel activities with marketing objectives, and analyzing market trends to drive volume growth. Proficient in managing trade investments and building commercial propositions while effectively influencing stakeholders.
Highest-signal resume keywords
Category Growth Strategy DevelopmentSales Activation ExecutionMarket Trend AnalysisCommunication and Negotiation SkillsCommercial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category ManagementSales StrategyMarket AnalysisPromotional PlanningData-Driven Decision Making
Soft Skills
Strong CommunicationNegotiation SkillsSelf-MotivationInfluencing Skills
Certifications & Qualifications
Bachelor's Degree in Business AdministrationMaster's Degree in Business Administration (MBA)
Industry Keywords
Ready-to-Drink (RTD)Shopper InsightsTrade InvestmentsCommercial DevelopmentCustomer Facing Role
About the role
Key responsibilities & impact- Develop and execute category growth strategies for the Ready-to-Drink (RTD) portfolio
- Align channel activities with overall marketing and business objectives
- Identify opportunities within categories and channels to drive volume growth, distribution expansion, and shopper conversion
- Analyze market trends, shopper insights, and business performance to develop fact-based short-, medium-, and long-term category plans
- Develop channel-specific action plans and execution frameworks supporting sales activation
- Manage and optimize trade investments and promotional activities while adhering to company standards and processes
- Build commercial propositions and selling stories for new launches, trade promotions, and visibility initiatives
- Influence internal and external stakeholders
- Report to the Head of Commercial Development
Requirements
What you’ll need- Bachelor or Master's Degree in Business Administration (MBA) specializing in Marketing/ Management or other related fields
- Minimum 5 years of experience in Sales and/ or Marketing
- Demonstrable record of success in a customer facing role
- Fluency in English and Sinhala
- Strong communication, negotiation, selling, and digital skills
- Commercial acumen
- Self-motivation
- Passion for delivering sustainable category growth