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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analyzing brand performance and developing marketing strategies for Nescafé brands, with a strong focus on trade marketing operations and e-commerce initiatives. Proficient in collaborating with cross-functional teams to drive promotional effectiveness and optimize merchandising plans.
Highest-signal resume keywords
Brand Performance AnalysisTrade Marketing OperationsE-Commerce StrategyPromotional Effectiveness AnalysisCollaboration with Marketing Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisAssortment RecommendationsGrowth Plans DevelopmentMerchandising AnalysisPromotional Plan Development
Soft Skills
Collaborative MindsetProactive ApproachCuriosityCourageAgility
Tools & Technologies
NielsenKantarDatasharing
Certifications & Qualifications
Master’s Degree in Business or Commerce
Industry Keywords
Retail SectorTrade MarketingE-CommerceMerchandisingPromotional Activities
About the role
Key responsibilities & impact- Analyze and develop Nescafé brands with customers
- Activate assortment, promotion/trade marketing operations, merchandising, and e-commerce drive levers
- Contribute to the preparation of customer meetings: market and innovation reviews, assortment recommendations, growth plans, category projects, and merchandising
- Analyze brand performance across retail chains using Nielsen, Kantar, Datasharing, and ad hoc studies
- Prepare performance reviews and define action plans
- Contribute to the development of the promotional plan and analyze promotional effectiveness
- Monitor competitors’ activities, particularly leaflet and e-commerce drive promotions
- Coordinate trade marketing initiatives with agencies and internal teams
- Analyze in-store merchandising plans
- Collaborate with Account Directors and Marketing teams
Requirements
What you’ll need- Master’s degree or equivalent (four- or five-year higher education qualification), specializing in business or commerce
- Previous experience in the retail sector is preferred
- Collaborative mindset and curiosity
- Proactive approach
- Collaboration, courage, agility, and continuous learning
Benefits
Comp & perks- Flexible working policy
- Option to work remotely up to two days per week
- Numerous training opportunities
- Integration of AI into daily work
- Support in transitioning to employment through the Nestlé Needs YOUth program
- Health, sports, and well-being benefits
- Events organized by the Interns & Apprentices Committee
- PetsAtWork program allowing employees to bring their dogs to the office
- Happy Trainees certification
- Engagement Jeunes certification
- Disability-inclusive employer offering the best possible working conditions based on individual circumstances