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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing channel strategies that align with market needs, leveraging insights from shopper behavior and competitive analysis. Proven ability to collaborate with cross-functional teams to drive channel profitability and implement effective commercial propositions.
Highest-signal resume keywords
Channel Strategy DevelopmentTrade Marketing ExperienceCustomer Insights AnalysisCommercial PlanningSales Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel Solutions DevelopmentCategory Channel PlanningPTE Investment ManagementRetailer CollaborationPromotional Analysis
Soft Skills
Customer Relationship ManagementCommunication SkillsCollaborationProblem Solving
Certifications & Qualifications
Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingBachelor's Degree in Finance
Industry Keywords
Trade MarketingSales StrategyShopper BehaviorChannel ProfitabilityIntegrated Commercial Planning
About the role
Key responsibilities & impact- Develop channel strategies to win in the market by defining the channel picture of success.
- Lead development of complete channel solutions that meet shopper and customer needs.
- Define priority channels across category strategies based on shopper and customer understanding.
- Develop individual Channel MBS and Category Channel plans aligned with overall market strategies.
- Develop key commercial propositions for specified categories at channel level.
- Direct PTE investment levels and channel profitability to drive growth.
- Collaborate with Category teams to drive SRM that fulfills retailer, shopper, and consumer expectations.
- Recommend actionable channel solutions and key initiatives; drive implementation and review in-store effectiveness.
- Contribute channel inputs to Integrated Commercial Planning, including shopper behavior, promotional learnings, competitor analysis, and channel pricing.
- Develop multi-category and regional business opportunities with category and sales teams.
- Execute the Channel plan and develop the channel category selling story with category and sales teams for customers.
- Develop and integrate the Channel wheel into commercial planning and publish a picture of success for categories in channels.
- Support the I2L NPD Process by contributing commercially aligned business cases and initiatives for future channel growth.
- Recommend in-store pictures of success and actionable in-store solutions; support implementation and continuous review.
- Source, update, and communicate channel developments, trends, initiatives, and competitive actions, assessing implications for Nestlé categories and brands.
- Work with Customer & Sales Planning to define and develop channel strategy guided by the Nestlé Commercial Framework.
Requirements
What you’ll need- Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
- Minimum 8+ years’ experience in Trade Marketing or Sales.
- Good record of success in a customer (not limited to Key Accounts) facing role.
- Understands customers and the field sales selling process.