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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong commercial acumen and analytical capabilities to drive growth through effective commercial planning and execution. Proficient in translating performance insights into actionable plans while collaborating across cross-functional teams to align priorities and optimize trade spend.
Highest-signal resume keywords
Commercial PlanningTrade Spend PlanningAnalytical CapabilityStakeholder ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Performance AnalysisCategory ManagementCommercial DevelopmentTrade MarketingROI AnalysisMonthly Business Planning (MBP)Integrated Commercial Planning (ICP)Data AnalysisPerformance TrackingExecution Readiness
Soft Skills
CollaborationInfluencing SkillsProactive Problem SolvingTime ManagementSolution Orientation
Certifications & Qualifications
Bachelor’s DegreeMaster’s Degree
Industry Keywords
Brand ManagementSales and Distribution FundamentalsMarket TrendsTrade Spend EvaluationCommercial Insights
About the role
Key responsibilities & impact- Drive growth and topline delivery for assigned brands/categories
- Track performance across brand, SKU, channel and geography, identifying opportunities and gaps
- Translate performance insights into interventions and action plans
- Lead commercial planning through the Monthly Business Planning (MBP) cycle
- Translate brand/category priorities into executable commercial plans
- Surface business risks and opportunities and recommend interventions
- Align commercial requirements, including stock-cover needs, through planning cycles
- Develop Integrated Commercial Planning (ICP) plans across channels, customers, geographies and SKUs
- Co-create Product, Price, Promotion and Placement plans with cross-functional teams
- Align plans across Marketing, Sales, Finance and Supply Chain
- Plan and manage trade spend and evaluate commercial investments
- Monitor numeric distribution, coverage, Numeric Handling, Weighted Handling and other Sales and Distribution indicators
- Identify availability and distribution gaps and develop action plans with Sales teams
- Analyze category, shopper, channel, customer and competitive trends
- Convert internal and external data into commercial insights and recommendations
- Develop rollout plans for brand activities, innovations and renovations
- Ensure executional readiness, including stock availability, coverage, visibility and Sales communication
- Track implementation, identify execution gaps and conduct post-activity or post-launch analysis
- Collaborate with Marketing, Sales, Finance, Supply Chain and Sales Control to align commercial priorities
- Equip Sales teams with execution priorities, performance insights and recommended actions
Requirements
What you’ll need- Bachelor’s/Master’s degree from an HEC-recognized institution, preferably in Business Administration, Marketing, Economics or a related discipline
- 5+ years of relevant experience in Sales, Commercial Development, Category Management, Trade Marketing or Marketing
- Strong commercial acumen with an understanding of category, brand, channel and Sales performance drivers
- Strong analytical capability with the ability to translate complex data into clear insights and actions
- Understanding of commercial planning, MBP processes and Sales and Distribution fundamentals
- Experience in trade-spend planning, activity evaluation and ROI analysis
- Strong stakeholder-management, collaboration and influencing skills
- Ability to manage multiple priorities and deliver within demanding business timelines
- Proactive, solution-oriented and comfortable working in a dynamic, cross-functional environment
Benefits
Comp & perks- Environment that encourages innovation, collaboration, and continuous growth
- Opportunity to bring ideas to life
- Opportunity to help drive business success and enhance market-leading brands
- Opportunity to contribute to a healthier future for millions of consumers