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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong commercial acumen and analytical capability to drive growth through effective commercial planning and execution. Proficient in managing trade spend, analyzing performance metrics, and collaborating with cross-functional teams to achieve brand objectives.
Highest-signal resume keywords
Commercial PlanningTrade Spend PlanningSales Performance AnalysisStakeholder ManagementData-Driven Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial DevelopmentCategory ManagementTrade MarketingSales Performance DriversROI AnalysisMonthly Business PlanningSales and Distribution FundamentalsPerformance MetricsIntegrated Commercial PlanningMarket Analysis
Soft Skills
CollaborationInfluencing SkillsProactive Problem SolvingTime ManagementSolution-Oriented Mindset
Certifications & Qualifications
Bachelor’s DegreeMaster’s Degree
Industry Keywords
Brand ManagementSKU ManagementTrade SpendSales KPIsMarket Trends
About the role
Key responsibilities & impact- Drive growth and topline delivery for assigned brands and categories
- Track performance across brand, SKU, channel and geography and identify opportunities and gaps
- Translate performance insights into interventions and action plans
- Lead commercial planning through the Monthly Business Planning cycle
- Translate brand and category priorities into executable commercial plans
- Develop Integrated Commercial Planning plans across channels, customers, geographies and SKUs
- Co-create Product, Price, Promotion and Placement plans with cross-functional teams
- Plan and manage trade spend and evaluate commercial investments
- Plan and monitor numeric distribution, coverage and Sales and Distribution KPIs
- Analyze category, shopper, channel, customer and competitive trends
- Develop commercial rollout plans for brand activities, innovations and renovations
- Ensure executional readiness, stock availability, coverage, visibility and Sales communication
- Collaborate with Marketing, Sales, Finance, Supply Chain and Sales Control
- Equip Sales teams with execution priorities, performance insights and recommended actions
Requirements
What you’ll need- Bachelor’s/Master’s degree from an HEC-recognized institution, preferably in Business Administration, Marketing, Economics or a related discipline
- 5+ years of relevant experience in Sales, Commercial Development, Category Management, Trade Marketing or Marketing
- Strong commercial acumen with an understanding of category, brand, channel and Sales performance drivers
- Strong analytical capability with the ability to translate complex data into clear insights and actions
- Understanding of commercial planning, MBP processes and Sales and Distribution fundamentals
- Experience in trade-spend planning, activity evaluation and ROI analysis
- Strong stakeholder-management, collaboration and influencing skills
- Ability to manage multiple priorities and deliver within demanding business timelines
- Proactive, solution-oriented and comfortable working in a dynamic, cross-functional environment
Benefits
Comp & perks- Empowerment to bring ideas to life
- Environment encouraging innovation, collaboration, and continuous growth