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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in implementing multichannel CRM campaigns, managing subscriber data, and utilizing email marketing tools. Proficient in HTML, SQL, and performance reporting to optimize campaign effectiveness.
Highest-signal resume keywords
Email Marketing Best PracticesHTML And CSS KnowledgeSQL Query ExperienceSalesforce Marketing Cloud ProficiencyCampaign Performance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ImplementationHTMLCSSSQL QueriesCampaign SegmentationQuality Assurance TestingPerformance ReportingData ManagementMultichannel Campaign ExecutionDynamic Personalization
Soft Skills
Strong Communication SkillsOrganizational SkillsAdaptabilityAttention To DetailAbility To Work Under Pressure
Tools & Technologies
Salesforce Marketing CloudOracle Marketing Cloud (Eloqua)BrazeJIRAAzure DevOpsAsanaClickUp
Industry Keywords
Digital MarketingData-Driven MarketingCRM CampaignsSubscriber Data ManagementPerformance Metrics
Tech Stack
Tools & technologiesAzureCloudOracleSQL
About the role
Key responsibilities & impact- Support Business Units with the implementation of CRM campaigns
- Work closely with stakeholders to align operations with campaign strategy
- Build emails using existing templates
- Integrate email content, including HTML, images, videos, and dynamic personalization
- Implement multichannel campaigns across SMS, WhatsApp, email, push, and In-App channels
- Map integrated content to predefined segments
- Manage subscriber data, imports, and segmentation using tools and database queries
- Send campaign proofs for validation and make adjustments
- Perform functional and rendering quality assurance testing
- Schedule, execute, and monitor campaigns
- Prepare performance reports with delivery, bounce, open, and CTOR metrics
- Troubleshoot workflow deployment and delivery issues
- Maintain partnerships with Nestlé brands and markets
Requirements
What you’ll need- Pursuing or completed degree in marketing, graphic design, advertising, or a related field
- Understanding of best practices in Email Marketing, WhatsApp, SMS, digital marketing, and data-driven marketing
- Basic knowledge of HTML and/or CSS, preferably applied to email development
- Basic knowledge of SQL queries for segmentation
- Experience with email marketing tools such as Salesforce Marketing Cloud or Oracle Marketing Cloud (Eloqua)
- Experience with Salesforce Marketing Cloud and Braze is a plus
- Ability to work with different stakeholders and clients
- Strong verbal and written communication skills
- Good organizational skills
- Experience with JIRA, Azure DevOps, Asana, or ClickUp
- Intermediate English proficiency, both spoken and written, is desirable
- Meet productivity standards
- Accuracy and attention to detail
- Ability to handle frequent changes, delays, or unexpected events
- Ability to quickly learn new technologies and ways of working
- Comfortable working in a deadline-driven environment
Benefits
Comp & perks- Diverse and inclusive company
- Investment in digital transformation and innovation
- Focus on employee respect and well-being
- Hybrid or remote work options
