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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in implementing multichannel CRM campaigns, utilizing email marketing platforms, and managing subscriber data through segmentation and SQL queries. Strong communication and organizational skills are essential for collaborating with stakeholders and ensuring campaign effectiveness.
Highest-signal resume keywords
Email Marketing Best PracticesSalesforce Marketing CloudHTML/CSS for Email DevelopmentSQL Query KnowledgeProject Management Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ManagementData SegmentationQuality Assurance TestingPerformance ReportingHTMLCSSSQLMultichannel Campaign ImplementationDynamic PersonalizationCampaign Troubleshooting
Soft Skills
Strong Communication SkillsOrganizational SkillsAttention to DetailAdaptabilityAbility to Work Under Deadlines
Tools & Technologies
Salesforce Marketing CloudOracle Marketing CloudBrazeJIRAAzure DevOpsAsanaClickUp
Industry Keywords
CRM CampaignsDigital MarketingData-Driven MarketingStakeholder CollaborationEmail Marketing
Tech Stack
Tools & technologiesAzureCloudOracleSQL
About the role
Key responsibilities & impact- Support Business Units in implementing CRM campaigns
- Work closely with stakeholders to align campaign operations with strategy
- Build emails using existing templates
- Integrate email content elements, including HTML, images, videos, and dynamic personalization
- Implement multichannel campaigns across SMS, WhatsApp, email, push, and In-App channels
- Map integrated content to predefined segments
- Manage subscriber data, imports, and segmentation using tools and database queries
- Send campaign proofs for validation and make requested adjustments
- Conduct quality assurance testing to validate functional performance and rendering
- Schedule, execute, and monitor campaigns
- Prepare performance reports with metrics such as delivery rate, bounce rate, open rate, and CTOR
- Troubleshoot campaign deployment issues at the workflow and delivery levels
- Maintain partnerships with Nestlé brands and markets
- Report to the CRM Coordinator
Requirements
What you’ll need- Completed bachelor's degree (e.g., marketing, graphic design, advertising, or a related field)
- Understanding of best practices in email marketing, WhatsApp, SMS, digital marketing, and data-driven marketing
- Basic knowledge of HTML and/or CSS, preferably applied to email development
- Basic knowledge of SQL queries for segmentation
- Experience with email marketing platforms such as Salesforce Marketing Cloud, Oracle Marketing Cloud (Eloqua), or other similar tools
- Experience with Salesforce Marketing Cloud and Braze is a plus
- Demonstrated ability to work with different stakeholders and clients
- Strong verbal and written communication skills
- Good organizational skills
- Experience with ticketing/project management tools such as JIRA, Azure DevOps, Asana, or ClickUp
- Intermediate English proficiency is desirable (spoken and written)
- Spanish is a plus
- Ability to meet productivity standards
- Accuracy and attention to detail
- Ability to handle frequent changes, delays, or unexpected events
- Ability to quickly learn new technologies and working methods
- Comfortable working in a deadline-driven environment
Benefits
Comp & perks- Hybrid or remote work environment
- Diverse and inclusive company
- Investment in digital transformation and innovation
- Focus on employee well-being
- Respectful work environment