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Nestle

CRM Expert – LATAM

Nestle

. Implement a campaign management model covering email, WhatsApp, and SMS .

Posted 10/10/2026full-timeRibeirão Preto • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign management across multiple channels, including email, WhatsApp, and SMS, while leveraging Salesforce Marketing Cloud and Google Analytics to drive performance marketing initiatives. Strong communication and analytical skills are essential for collaborating with stakeholders and adapting strategies to local market needs.

Highest-signal resume keywords
Salesforce Marketing CloudGoogle AnalyticsPerformance MarketingAgile MethodologyAdvanced Spanish

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ManagementConsumer Journey OrchestrationCRM Program ExecutionAnalytical SkillsResults-Oriented Mindset
Soft Skills
Excellent CommunicationCollaboration
Industry Keywords
Email MarketingWhatsApp MarketingSMS MarketingGrowth Strategy

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Implement a campaign management model covering email, WhatsApp, and SMS
  • Orchestrate the consumer journey for a specific product category
  • Collaborate with different stakeholders to create guidelines and support tools for business strategy and operations
  • Ensure processes are aligned and effective
  • Lead the definition and execution of CRM programs
  • Adapt journeys and campaigns to meet local needs

Requirements

What you’ll need
  • Completed university degree required
  • Advanced spoken Spanish required
  • Intermediate to advanced spoken English required
  • Experience with Salesforce Marketing Cloud
  • Knowledge of Google Analytics
  • Knowledge of Agile methodology
  • Performance marketing experience
  • Excellent communication, results-oriented mindset, and analytical skills
  • Interest in Growth

Benefits

Comp & perks
  • Choice of hybrid or remote work
  • Diverse and inclusive company
  • Investment in digital transformation and innovation
  • Commitment to employee well-being