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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in cross-border e-commerce, marketing support, and customer engagement, with a focus on the Chinese market and cultural understanding. Proficient in communication and analytical skills, with experience in social media platforms like WeChat.
Highest-signal resume keywords
Fluent ChineseVery Good German SkillsVery Good English SkillsKnowledge of Chinese MarketExperience with WeChat
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisCompetitor AnalysisTrend AnalysisPricing AnalysisProduct Launch SupportPromotions ManagementCoupon CampaignsEvent Support
Soft Skills
Creative ApproachAnalytical ThinkingConceptual Thinking
Tools & Technologies
MS OfficeWeChatTikTokAlibaba
Industry Keywords
Cross-Border E-CommerceMarketingSalesCustomer EngagementChinese Culture
About the role
Key responsibilities & impact- Collaborate with internal and external partners in cross-border e-commerce, Marketing, Sales, and agencies
- Support product launches and the further development of BEBA
- Prepare agency briefings
- Support communication campaigns and social media activities, particularly on WeChat
- Support ordering and payment processes
- Assist with promotions, coupon campaigns, and competitions
- Conduct market, competitor, trend, and pricing analyses, as well as research
- Support customer events and the handling of complaints
Requirements
What you’ll need- You are studying Business Administration, Economics, or Nutritional Science, or are currently taking a gap year between your Bachelor's and Master's degrees
- Fluent Chinese
- Very good German skills
- Very good English skills
- Good knowledge of the Chinese market and Chinese culture
- Ideally, some experience with WeChat, TikTok, or Alibaba
- Creative, analytical, and conceptual approach to work
- Confident user of MS Office
- Initial experience from internships, part-time jobs, or comparable activities is a plus
Benefits
Comp & perks- State-of-the-art office equipment
- Several attractive rooftop terraces
- Regional, seasonal, and sustainable food prepared by the company's own chefs
- Starbucks Lounge and adjacent rooftop terrace
- Support from experienced colleagues throughout the internship
- Regular intern meetups for sharing experiences and networking
- Direct feedback and coaching for professional and personal development
- Compensation of €2,530 for both voluntary and mandatory internships