Digital Marketing Analyst

Nestle

. Support Nestlé USA’s Digital & Social Intelligence capability across content performance reporting, web analytics, email/CRM, social listening, social research, and LLM Listening & Visibility analysis .

Posted 9/21/2026full-timeUnited StatesJunior💰 $83,030 - $115,585 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing analytics, social listening, and data visualization, with a strong ability to translate complex data into actionable insights. Proficient in leveraging various analytics tools and methodologies to optimize brand performance and support strategic decision-making.

Highest-signal resume keywords

Digital Marketing AnalyticsSocial ListeningData VisualizationSalesforce Marketing CloudGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AnalyticsMarketing MeasurementA/B TestingDashboard CreationData ManagementStatistical AnalysisMedia Mix ModelingMulti-Touch AttributionPrompt-Writing Best PracticesConsumer Insights Research

Soft Skills

Stakeholder Relationship ManagementEffective CommunicationPresentation SkillsCollaborationTraining Development

Tools & Technologies

Power BIGoogle Tag ManagerTalkwalkerSprinklrNichefireYogiAudienseCreator IQ

Industry Keywords

Digital MarketingSocial MediaConsumer InsightsData FlowsReporting Structures

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support Nestlé USA’s Digital & Social Intelligence capability across content performance reporting, web analytics, email/CRM, social listening, social research, and LLM Listening & Visibility analysis
Build stakeholder relationships and enable basic self-service monitoring for brand teams
Deliver cadenced and ad-hoc digital and social insights
Collaborate with Foresight, Consumer Insights, Marketing Analytics, Digital Shelf & eCommerce, Innovation, and Social Strategy teams
Answer business questions through in-depth analysis using multiple technologies
Collaborate with stakeholders in key meetings and deliver leadership presentations
Develop and execute self-service training programs
Identify and help implement new technology features
Work with vendors and external agency partners
Democratize self-service reporting and analysis across paid media, social media, social listening, websites, SEO, and CRM/email
Report on website performance, oversee A/B testing and optimization, analyze campaign impact, build dashboards, and measure sales impact of brand advertising
Create automated, always-on, visual dashboards and support brand communication optimization
Leverage first-, second-, and third-party data to identify consumer and product insights
Operationalize data flows and establish reporting structures
Manage reporting requests end-to-end by building measurement frameworks, visualizing data, coordinating IT resources, designing outputs, analyzing results, and making recommendations to marketers

Requirements

What you’ll need

Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
1-3 years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening or IT/data management
General experience in digital marketing, marketing measurement, and business analytics
Comfort working with reporting platforms, technical analytics tools, and data management systems
Experience with technical data projects, complex dataflows, IT resources, and large datasets
Experience producing dashboards and visually compelling reports
Familiarity with consumer, category, and cultural insights research
Ability to translate business needs into scalable digital analytics and social listening frameworks
Understanding of AI applications in digital analytics and social listening, including prompt-writing best practices
Understanding of social media landscapes, community interaction, social best practices, and digital analytics tools
Experience creating persuasive PowerPoint presentations and presenting to senior audiences
Ability to communicate data-driven findings to mid- and senior-level managers
Experience with experimentation and A/B testing of social/digital content executions
Experience with Salesforce Marketing Cloud, Power BI, Google Analytics, and Google Tag Manager preferred
Experience with social listening tools such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, or Sprinklr preferred
Familiarity with LLM Listening / GEO / AEO tools preferred
Basic knowledge of coding languages or developer tools preferred
Familiarity with advanced analytics such as media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis, and sales impact studies preferred
Familiarity with foresight use cases and social trend analysis preferred
This position is not eligible for Visa Sponsorship

Benefits

Comp & perks

Performance-based incentives
401k with company match
Healthcare coverage
Broad range of other benefits
Inclusive workplace
Recruitment accommodations for applicants with disabilities and veterans