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Nestle

Full-Scope Marketing Manager – Temporary

Nestle

. Lead the development and implementation of the brand strategies for Nescau and KitKat .

Posted 10/26/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development and implementation, with a strong focus on innovation, portfolio management, and performance tracking. Proficient in connecting brand strategies with commercial execution and leading cross-functional teams to achieve strategic goals.

Highest-signal resume keywords
Brand Strategy DevelopmentP&L UnderstandingBrand Plan DevelopmentAdvanced English ProficiencyInnovation Process Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Tools & Technologies
Scanntech
Industry Keywords
Brand PerformanceKPI TrackingConsumer InsightsCommercial ExecutionCross-Functional Leadership

About the role

Key responsibilities & impact
  • Lead the development and implementation of the brand strategies for Nescau and KitKat
  • Define and lead the brands’ portfolio, innovation, and renovation strategy
  • Identify consumer and category opportunities and build a growth pipeline
  • Lead brand performance by tracking KPIs and translating market and consumer insights into business decisions
  • Lead the Brand Plan and prioritize PFME investments
  • Work with CDT, Sales, and Finance to connect brand strategy with commercial execution
  • Lead the communications and brand-building strategy, including campaigns and experiences
  • Lead internal and external partners, ensuring strategic consistency and creative excellence
  • Lead the cross-functional agenda, connecting local, regional, and global teams

Requirements

What you’ll need
  • Bachelor’s degree completed
  • Experience developing Brand Plans
  • Understanding of P&L
  • Knowledge of Scanntech
  • Understanding of the innovation process
  • Advanced English proficiency