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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing research and consumer insights, leveraging advanced proficiency in syndicated and custom data to drive brand strategies and business growth. Capable of synthesizing complex data into actionable narratives that influence decision-making and enhance brand performance.
Highest-signal resume keywords
Marketing Research ExperienceConsumer Insight AnalysisSyndicated Data KnowledgeProject ManagementInfluencing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisResearch MethodologiesMarket ResearchConsumer Behavior AnalysisBudget Management
Soft Skills
CollaborationCuriosityCommunicationProblem-SolvingAdaptability
Tools & Technologies
NielsenCircana
Certifications & Qualifications
Bachelor’s DegreeMBA Preferred
Industry Keywords
Brand ManagementConsumer SentimentMarket Share GrowthSales Volume GrowthBrand Health
About the role
Key responsibilities & impact- Provide consumer perspectives and solutions to Starbucks brand management
- Represent the voice of the consumer and influence brand decisions
- Translate syndicated and custom data into meaningful insights through compelling storytelling
- Collaborate with business partners to understand business drivers, challenges, and growth opportunities
- Create actionable perspectives using a “what, so-what, now-what” narrative
- Partner with Foresight, Analytics, and Shopper insights functions
- Communicate consumer sentiment, identify behavior shifts, and bring trends to life
- Drive high-value, high-impact work to enhance the full brand portfolio
- Synthesize primary, secondary, and market research into a comprehensive consumer story
- Tailor research findings to support business decisions and winning strategies
- Develop annual learning plans and budgets with commercial partners
- Manage supplier relationships and provide suppliers with relevant information
- Contribute to market share, sales volume growth, brand health, return on investment, and product performance goals
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required
- Minimum of 5+ years of marketing research/consumer insight experience with proven business impact
- Advanced proficiency in syndicated and custom data knowledge, including Nielsen and Circana
- Strong drive for results with a passion for the consumer and brand building
- Ability to excel in ambiguous situations and navigate a matrixed environment
- Experience selecting appropriate, diverse research methodologies and designing research studies
- Experience trying new research methods, particularly related to innovation
- Experience leading projects with ownership of budgets, suppliers, research, and schedule
- Curiosity and desire to self-educate on new methodologies, techniques, research, and business news
- Ability to influence across multiple levels in an organization
- MBA preferred
- This position is not eligible for Visa Sponsorship
Benefits
Comp & perks- Performance-based incentives
- 401(k) with company match
- Healthcare coverage
- Competitive total rewards package
- Inclusive workplace
- Recruitment accommodations for individuals with disabilities