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About the role
Key responsibilities & impact- Lead the development of the strategy for growing the Molico brand
- Execute the annual 360-degree brand plan, considering consumers and healthcare professionals
- Develop communication campaigns
- Develop and execute communication plans for consumers and healthcare professionals
- Create and review creative briefs with partner agencies
- Create and execute the annual Brand Plan in accordance with BBNW guidelines
- Create and execute the innovation pipeline
- Lead PFME management for the brands, including phasing and budget control
- Analyze performance to generate business insights, considering sell-in, sell-out, channels, regions, portfolio, and innovation
- Analyze media investment performance, including digital and influencer campaigns
- Collaborate with cross-functional teams in regulatory, scientific affairs, trade marketing, CRM, supply chain, e-business, and finance
- Report to the Executive Marketing Manager
Requirements
What you’ll need- Bachelor’s degree required in Nutrition, Business Administration, Advertising, or a related field
- Advanced English proficiency
- Excellent communication skills and ease in building relationships with different areas
- Analytical, creative, curious, and proactive profile
- Strong organizational skills and ability to manage multiple demands
- Ownership mindset, collaborative spirit, and sense of urgency
- Microsoft Office Suite