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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing management, including portfolio development, product launches, and integrated 360° campaigns. Proficient in analyzing performance metrics and leveraging insights for brand growth while managing cross-functional collaboration.
Highest-signal resume keywords
Strategic Marketing ManagementPortfolio DevelopmentProduct LaunchesIntegrated 360° CampaignsAdvanced English Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
P&L ManagementPricing StrategyBusiness Case DevelopmentData AnalysisInnovation Pipeline Management
Soft Skills
Strong Influencing SkillsCollaboration SkillsAutonomyPriority Management
Tools & Technologies
CRMMedia IntegrationPoint Of Sale Systems
Industry Keywords
MarketingBrand BuildingCross-Functional ProjectsCommercial PlanConsumer Insights
About the role
Key responsibilities & impact- Lead the strategic and operational agenda for Maggi Practical Meals
- Analyze portfolio performance and turn internal and external data into insights, diagnoses, and action plans
- Manage Powdered Bouillons, Seasonings, and the Air Fryer Platform
- Lead Powdered Bouillon and Seasoning launches, from business case and value proposition through go-to-market and results tracking
- Build and implement 360° communication for Powdered Bouillon, integrating media, influencers, CRM, packaging, point of sale, and the commercial plan
- Lead the innovation and renovation pipeline
- Serve as the primary point of contact with the lead agency and develop the Masterbrand communication strategy
- Work cross-functionally with CMI, R&D, Corporate Affairs, Trade Marketing, Sales, Finance & Control, Supply, Regulatory & Scientific Affairs, Strategic Business Units, Zone, and agencies
Requirements
What you’ll need- Bachelor's degree completed
- Experience in Marketing with responsibility for business management, innovation, and communication
- Strategic and analytical perspective, with strong knowledge of P&L, pricing, and key growth levers
- Experience in portfolio development, business cases, product launches, and integrated 360° campaigns
- Ability to manage priorities and resources between short-term performance and medium- and long-term brand building
- Strong influencing skills, autonomy, and collaboration skills to lead complex cross-functional projects
- Advanced English proficiency
