Marketing Specialist, Coffee

Nestle

. Develop the category innovation pipeline, leading projects in partnership with R&D, Commercial, and Supply teams; manage end-to-end processes, lead approvals, define volumes, and track performance KPIs .

Posted 10/10/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing innovation pipelines, conducting market analyses, and executing brand strategies while ensuring alignment across cross-functional teams. Proficient in financial management, data analysis, and utilizing advanced tools to drive strategic decision-making.

Highest-signal resume keywords

Innovation And Product Launch ProcessesFinancial Management And P&L KnowledgeData Analysis Using Nielsen ToolsAdvanced Excel ProficiencyStrategic And Analytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisBusiness AnalysisPerformance KPI TrackingBudget ManagementGrowth Initiative PlanningTrade MarketingE-commerce StrategyData ConsolidationCommunication InitiativesProduct Availability Monitoring

Soft Skills

Effective CommunicationAnalytical CapabilitiesStrategic Thinking

Tools & Technologies

Nielsen ToolsMicrosoft Office SuiteAI Tools

Industry Keywords

Demand PlanningSupply Chain ManagementBrand ManagementVisual IdentityESG Activities

About the role

Key responsibilities & impact

Develop the category innovation pipeline, leading projects in partnership with R&D, Commercial, and Supply teams; manage end-to-end processes, lead approvals, define volumes, and track performance KPIs
Structure market, consumer, and business analyses; prepare reports and consolidate data into presentations that generate insights, identify opportunities, and guide strategic decisions
Manage business routines, ensuring alignment among Demand Planning, Supply, Factory, and Commercial teams; monitor production planning, product availability for sales, and listing/delisting processes
Plan and implement growth initiatives and plans with different demand-generation areas, including Trade Marketing and e-commerce; monitor, capture, and report savings and efficiency across the production chain
Act as brand guardian by developing, guiding, and connecting multiple communication initiatives to ensure consistency in visual identity and messaging, as well as synergy across digital, product, e-commerce, events, ESG, and point-of-sale activities
Manage the brand budget and investments by executing processes, preparing reports, and consolidating an integrated view of marketing expenditure

Requirements

What you’ll need

Completed university degree — required
Strategic and business-oriented mindset, with strong analytical capabilities
Knowledge of innovation and product launch processes and tools
Strong interest in and ability to communicate effectively
Knowledge of financial concepts, including P&L, and budget management
Knowledge of Nielsen tools for data extraction, analysis, and insight generation
Interest in and proficiency with AI tools and agents
Microsoft Office Suite, including advanced Excel
Advanced English