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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading B2B Out of Home sales strategies, with a strong focus on customer acquisition and retention in the HORECA channel. Proven ability to coach and develop sales teams while leveraging sales data for informed decision-making.
Highest-signal resume keywords
B2B Out Of Home SalesLeadership ExperienceSales Growth AchievementTeam Coaching And DevelopmentRelationship Building With Decision-Makers
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Data AnalysisKPI AchievementTerritory PlanningOpportunity ManagementCustomer Acquisition
Soft Skills
Motivational LeadershipCommercial JudgementStrong Communication
Certifications & Qualifications
Full UK Driving Licence
Industry Keywords
HORECAOn-TradeCoffee MarketPremium Products
About the role
Key responsibilities & impact- Lead and deliver the HORECA field sales strategy, aligned with the wider acquisition and retention plan
- Coach, motivate and develop a team of seven field sales professionals
- Lead new customer acquisition across the HORECA channel
- Grow a defined existing customer base
- Build a strong prospect pipeline through territory planning, prospecting and opportunity management
- Monitor performance and sales data, taking timely action to keep the team on track
- Strengthen relationships with key customers and decision-makers
- Ensure activity meets Nestlé and Nespresso policies, business principles and legal requirements
- Report to the Out of Home Channel Manager
- Travel regularly in the field to work with the sales team and customers
Requirements
What you’ll need- Background in B2B Out of Home sales, ideally with good knowledge of the coffee market
- Proven leadership experience within a B2B field sales environment
- Strong track record of delivering sales growth and achieving KPIs
- Experience coaching, motivating and developing sales teams
- Strong commercial judgement and confidence using sales data to inform decisions
- Experience building relationships with senior customer decision-makers
- Full UK driving licence
- Experience within HORECA, the on-trade, premium products or the coffee sector is desirable
Benefits
Comp & perks- Business car provided
- Private health care
- Generous pension scheme – up to 12% contribution from Nestlé
- Nespresso Coffee Machine and monthly allowance of pods
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
- Flexible working arrangements discussed individually
- Up to 30% OTE commission
