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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Performance Marketing and Digital Acquisition, with a strong focus on driving customer acquisition, retention, and sales growth through data-driven strategies and optimization across various digital channels. Proficient in developing performance analysis frameworks and translating complex data into actionable business insights.
Highest-signal resume keywords
Performance MarketingDigital AcquisitionSearch Engine Marketing (SEM)Google Analytics 4 (GA4)Data Studio
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionSales GrowthCampaign OptimizationPerformance AnalysisKPI Framework DevelopmentMarket Trend AnalysisBudget PlanningData TranslationCompetitive AnalysisDashboard Development
Soft Skills
Analytical CapabilitiesConfident Communication
Tools & Technologies
Google Analytics 4 (GA4)Data StudioSA360Campaign ManagerPaid Social Platforms
Industry Keywords
Digital MediaAffiliate MarketingPaid SearchE-CommerceNordic Market
About the role
Key responsibilities & impact- Improve and execute the Nordic acquisition plan across key digital performance channels
- Drive quality traffic, customer acquisition, retention, and sales growth
- Translate business objectives into actionable channel strategies and investment priorities
- Identify growth opportunities through market trends, customer behaviour, and competitive analysis
- Lead and challenge strategies across Paid Search, SEO, Affiliate Marketing, always-on Paid Social, and emerging performance channels
- Drive continuous optimization across campaigns, audiences, and customer journeys
- Connect paid and organic opportunities into one performance view
- Lead performance agencies day-to-day and maintain accountability and performance expectations
- Ensure campaigns are planned, launched, optimized, budgeted, phased, and reported to high standards
- Own reporting and performance analysis end-to-end
- Develop dashboards and reporting frameworks using GA4, Data Studio, SA360, and other relevant tools
- Combine media, commercial, and customer data to uncover business-driving insights
- Translate complex findings into recommendations for specialist and senior stakeholders
- Establish KPI frameworks connecting channel performance to business outcomes
- Manage budget planning, phasing, tracking, performance follow-up, reallocations, forecasting, scenario planning, and growth modelling
- Collaborate with E-Commerce, Commercial, Trade, Finance, B2B, Nordic-market stakeholders, and Nespresso HQ
Requirements
What you’ll need- 5+ years of experience working within Performance Marketing or Digital Acquisition
- Hands-on experience managing Search (SEM)
- Hands-on experience with Paid Social, Digital Media and Affiliate Marketing is a plus
- Strong analytical capabilities
- Experience building dashboards and conducting performance analysis
- Ability to translate data into clear business recommendations
- Experience with GA4, SA360, Data Studio, Campaign Manager, and major advertising platforms
- Experience working with media agencies and external partners
- Confident communication in English
- Knowledge of a Scandinavian language is an advantage but not required
Benefits
Comp & perks- Opportunity to work with one of the world's strongest premium brands
- Highly collaborative and entrepreneurial environment
- Opportunity to influence digital growth across the Nordic markets
- Opportunity to shape the future of the digital consumer experience