Regional Sales Manager, North

Nestle

. Lead and manage the Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric and weighted distribution targets .

Posted 10/5/2026full-timeBangkok • ThailandJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in regional sales management, including team leadership, distributor management, and market intelligence. Proven ability to execute promotional campaigns and optimize sales strategies aligned with brand guidelines.

Highest-signal resume keywords

Regional Sales ManagementDistributor Management Best PracticesMarket IntelligenceTrade MarketingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionKPI DevelopmentPerformance ManagementTerritory PlanningPromotional Campaign Execution

Soft Skills

CoachingMentoringRelationship BuildingAccountabilityCustomer Focus

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration

Industry Keywords

Field SalesTrade MarketingChannel StructureSales FunctionsMarket Visits

About the role

Key responsibilities & impact

Lead and manage the Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric and weighted distribution targets
Translate national Waters strategy into actionable regional execution plans across GT, TT, OOH, and key regional accounts
Cascade regional sales targets and ensure clear KPIs for each salesperson
Monitor sell-out performance and provide corrective action to close gaps
Ensure field execution covering distribution, availability, pricing compliance, POSM deployment, display execution, and activation rollout
Conduct market visits to check execution quality, competitive landscape, and growth opportunities
Optimize territory planning, route productivity, and call efficiency
Manage distributor recruitment, performance reviews, capability development, and termination as required
Lead Joint Business Planning and quarterly business reviews with key regional customers
Strengthen relationships with regional modern trade partners and top wholesalers
Execute regional promotional campaigns within assigned budgets and validate ROI
Ensure promotions and visibility programs align with Waters brand guidelines
Manage regional TTS and visibility budgets and track spending
Ensure prompt customer payments and reduce bad-debt risks through credit governance
Coach, mentor, and develop the regional sales team
Lead performance management, succession planning, and capability building
Build a high-performance culture rooted in discipline, accountability, and customer focus

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration or related field
At least 2 years’ experience in a Regional Sales Manager position or 4 years’ experience in an Area Sales Manager position
Good command of English
Understanding of all sales functions, including Trade Marketing, Customer, and Field Sales
Strong experience in team and field sales management
Strong experience in distributor management best practices
Strong experience in market intelligence and channel/shopper trends
Good knowledge of channel structure and opportunities in the region