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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing strategic recommendations for the 4P Purina portfolio, leveraging analytics to drive growth and optimize promotional strategies within the retail and CPG sectors.
Highest-signal resume keywords
4P Strategy DevelopmentRetail/Sales Data AnalysisJoint Business PlanningNielsen/IRI/Power BI ExperienceCategory Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarket AnalysisPromotional StrategyPricing StrategyCompetitive Analysis
Soft Skills
CommunicationCollaborationPresentation Skills
Tools & Technologies
Power BINielsenIRIRSI Syndicated Data
Industry Keywords
CPGRetailCategory DevelopmentSales AnalyticsMarket Impact
About the role
Key responsibilities & impact- Develop 4P Purina portfolio recommendations to drive growth within the assigned business unit
- Provide business overview and analysis to customer teams on progress against market and Joint Business Planning objectives
- Assess competitive market activity and provide analytics around risks and opportunities to the Purina portfolio
- Partner with Finance to deliver promotional recommendations maximizing market impact
- Provide data and recommendations around 4P strategy for new distribution, including shelf recommendations, promotion strategy, and pricing
- Provide insights and analytics supporting Joint Business Planning development objectives and initiatives
- Attend monthly retail team meetings and provide business updates, opportunities, promotional/product mix improvements, and key quarter priorities
- Provide ad-hoc reporting and communication for retail initiatives
Requirements
What you’ll need- Bachelor’s degree plus 1 year of experience working with retail/sales data or within a CPG environment, OR High School diploma plus 4 years of experience in category development, sales or marketing analytics
- Must be able to travel up to 15% or as business needs require
- Previous experience working with large retailers such as Kroger, Target, or Walmart preferred
- Previous experience with Nielsen/IRI/Power BI, or RSI syndicated data preferred
- This position is not eligible for Visa Sponsorship
Benefits
Comp & perks- Performance-based incentives
- 401k with company match
- Healthcare coverage
- Broad range of other benefits
- Inclusive workplace
- Reasonable accommodations during recruitment
